Specific features when it comes to seo for gambling niche

[Casinomentor]

Hey there
When you run seo campaigns, do you have specific features when it comes to seo for gambling niche. Because gambling is really different from other industries.

[casinohubjp]

@Casinomentor What exactly do you mean by an SEO campaign?
When it comes to SEO, in my opinion it is a long-term strategy that you adopt to grow your website's organic traffic and as a result - conversions from search engines. The purpose of SEO is to increase both - the quantity and quality of traffic that you get.
Moreover there is technical SEO and on-site SEO.
Technical SEO is about improving all of the technical parts of your website. These all work together to increase your ranking in search engines such as google. Technical SEO is all bout your site architecture, quick-loading pages, mobile optimization, SSL etc. whereas on-site SEO is about the content which you present on the site. Content has to be unique, needs to include the right keywords, but cannot be overloaded as it may backfire and the site may be pushed down in the ranking in search engines.
I suggest that you look for more information online as there is plenty of interesting articles and videos where you can get knowledge and ideas. hope it helps. Any questions ask and I will try to help! Best/Asahi

[PROFRBcom]

I am sure you know this already, but most of the drop down menus on the website in your signature do not function.

[Casinomentor]

These days, website organic keywords have been reduced, I don't know what is the cause of it. Do you know what's going on? Will the December 2020 Google Core Update affect this?

[chaumi]

These days, website organic keywords have been reduced, I don't know what is the cause of it. Do you know what's going on? Will the December 2020 Google Core Update affect this?

Do you mean appearances of specific pages on your site for certain keywords?
Or less organic results in general?

Google are making changes all the time. For some keywords it may be that Google now have more ads, more of their own pages showing (apps pages), more videos, etc etc...all of which take up slots on the results page and push other pages down.

[Casinomentor]

Do you mean appearances of specific pages on your site for certain keywords?
Or less organic results in general?

Google are making changes all the time. For some keywords it may be that Google now have more ads, more of their own pages showing (apps pages), more videos, etc etc...all of which take up slots on the results page and push other pages down.

I checked organic keywords using the ahref tool and found that the number has decreased significantly in recent days.

[chaumi]

Ok so you mean your own pages have dropped in ranking positions.

First off...I don't use ahrefs....never even seen/looked at it.......and off topic but as a teaser for another thread......''if you use the same tools as everyone else then unless xxxxxxxxxxxx"

But I think ahrefs is (among other things) a ranking tracker.


So I think your site is Japanese right ( I don't know why I thought that, apologies if wrong).

So......

The Dec update should be all over some time back.....but it's possible that some regions are only seeing the fallout/changes now (or more recently)

But there are multiple reasons why you might have dropped. Not exhaustive but.....

Other sites/pages may have improved past you (ie got better, got some good links etc)
Maybe you did something recently that Google doesn't like
G may have changed something just in your region
Maybe there was always something not right with your pages but they didn't recognize it before
Perhaps you need to refresh the content, update, improve

Think about....

Were my pages that have dropped really better than the ones that were below me
Are the pages that have overtaken me better than me or worse


Normally I think in these situations it's best not to worry and see if it all rebounds over a few weeks. If it doesn't then consider the points above (or consider them in tandem)

But ...if you want to post one of the terms as an example and where you were/where you are now, someone may be able to offer some suggestions as to what might have happened


PS A scenario...let's say you've been ranking number 4 for a term consistently for a year....and suddenly it drops.

Now that might be because that page was never meeting searcher intent, and it took that long for G to realize. You'd know that by your bounce rate...if you were getting 100 visitors a day but 98 of them stayed less than let's say 5-20 seconds (depending on the actual page content/the query) then in the end Google would have to drop that page, that's their job.