What traffic sources are scaling best for iGaming right now?

[Adhit]

Hi everyone,

Curious to hear what traffic sources are performing best for you lately, especially in iGaming.

We’ve been seeing quite strong and consistent performance on our side with CPM traffic across LATAM and some SEA GEOs, mainly with pop, push and programmatic.

Seems like Tier 2–3 markets are still offering the best balance between volume and cost.

What are you guys scaling right now?

Happy to exchange insights.

[idanbraun]

Hi there,

The truth is that I've been running campaigns (mostly push) recently. Although I've managed to get a number of new bettors, the costs are too high, and I don't think it's worth it, in the end.

[Adhit]

Hi, thanks for sharing — makes sense.
Push can get quite expensive depending on GEO and setup.
We’ve seen better cost-efficiency lately by mixing push with pop and optimizing on CPM from the start, especially in LATAM and some SEA markets.

[Chonpa]

We didn't had much luck with Tier 3 lately.

We get plenty of FTD's, but majority of them are below 15$.