Still unsure about Social Media?

[Anthony-Coral]

Still unsure about Social Media?...

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[JuliaS]

Some of the figures they toss around seem a wee bit inflated to me.....

There's no doubt that social media is expanding exponentially and changing the way companies market their products, but at this stage a lot of it still is junk and hype (imo), and I think it will be another 1-2 years before the wheat is separated from the chaff so to speak - there are just too many different platforms at the moment that everyone is getting so excited about, when many are actually kind of useless and can suck up a lot of time if not properly monitored. I think you just have to sort out what's a good use of time, and what will actually bring you results, and do a lot of testing and monitoring of ROI.

That being said I think certain viral campaigns can be extremely successful, depending on the product and consumer demographic.

Just my 2 cents, looking forward to hearing others....

[Anthony-Coral]

Hey There Julia,

I agree about the figures, they certainly seem to have their own angle.

Although they do include a link at the end of the vid about how the numbers were arrived yet but I haven't had the time to look at that yet.

I think the video will polarise people. This that believe will watch it and think "I told you so" whereas those that aren't convinced yet will look at it and assume the numbers are inflated so i wouldn't expect it to change anyone's view over night.

Like you, I think that Social Media is still finding its feet. Just the tip of the wave right now and not the crashing tsunami some people think...


yet

[Anthony]

No doubt social networks have taken a huge step forward. They already have changed the way people get news and information and it makes sense they will lead the way in effective advertising.

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