Schema & Its Benefits In Our Niche

[Alex MCL]

Hey all,

I noticed there weren't any schema-specific threads really nailing how we use schema markup in our niche.

I've heard mixed things speaking to other affiliate marketers in the niche.

The good, the bad and the ugly if you like.

I've known of one smaller affiliate get manually penalised in the SERPs for using the casino mark up for their site for instance. Conversely I spoken to webmasters who tell me it's helped move the needle for them on strategic pages.

All things considered, I thought it good to ask some straightforward questions about your use of Schema:

• Does your site currently make use of schema markup?
• What schema do you use currently & on what pages?
• Have you measured conversion rates & noticed any benefit?

Look forward to hearing some interesting answers!

[MJM]

We have dabbled in review schema and FAQ schema, but not enough where I feel qualified to comment as to it's impact. I'd love to learn more! Somewhat surprised this thread isn't generating discussion, as it's a good one.

I'm also curious to know more about the case you mentioned of a manual penalty. That seems interesting - penalized just for using schema? Was it specifically mentioned in the notice/alert?

[newcustomeroffer]

I'm also curious to know more about the case you mentioned of a manual penalty. That seems interesting - penalized just for using schema? Was it specifically mentioned in the notice/alert?

I remember one of the session at LAC this yeaar where the speaker talked a little about sites being penalised for using the review element inappropriately, i.e. adding a fake 5-star review to get standout on search results.

[wonderpunter]

I thought Schema was pretty much standard nowadays? my opinion is it's defiantly needed., at least the image side of things.

[ddm]

after a quick search, i see i made a post about schema hacking here, like 8 years ago

https://www.gpwa.org/forum/gaming-go...tr-202513.html

some sportsbook and casino operators are going nutso with [FAQ] schema for +++ CTR (eg onlinecasinohex, mybookie dot eu) .. have a look

[TravG]

I guess I need to so some research on schema as I do not use it and know very little about it.....

I thought Schema was pretty much standard nowadays? my opinion is it's defiantly needed., at least the image side of things.

[shekhar]

Benefits of getting correct schema on your niche is , you will get rich snippets result in google which surely increase your CTR from 10-25%.

[sportsbettingprof]

Schema makes it more appealing to users to visit your site. I read somewhere that it helps in your pages ranking better, but no one can really prove that except Google.