NFL looking to hire VP of Sports Betting

[The Buzz]

Oh, how things have changed for the National Football League when it comes to gambling on its game.

The NFL has historically been on the forefront of trying to prevent the proliferation of sports betting, even more so than its fellow American professional sports leagues. Heck, it was just a few years ago that the NFL was part of a lawsuit seeking to block New Jersey from offering legalized sports betting.

But since PASPA was abolished in May 2018, the NFL has started to change its tune, so much so that the league is currently seeking to hire its first VP of Sports Betting.

From Legal Sports Report:

According to a job description circulating among headhunters, the new role will oversee the league’s betting initiatives, focused on four pillars:

• Continuing to protect the integrity of the game.
• Advancing the NFL’s brand and reputation.
• Driving fan engagement globally.
• Growing the value of the NFL’s data and IP.

The job description also hints at the introduction of betting content into NFL media properties, historically a no-go for the league.

According to the job specification, the successful candidate will work with the NFL’s media department on the “distribution of content for gaming purposes and the integration of gaming products into the NFL’s platforms.”

The VP of sports betting would report into NFL chief strategy and growth officer Christopher Halpin. They should have a “deep understanding” of the sports betting and sports business landscapes, the description said.

Read more here: https://www.legalsportsreport.com/37...ports-betting/