Multi-GEO affiliate site for sale [COMPLETE INFO] (x17.39-x19.32)

[Rinrin]

The website is a multi-market online casino and casino bonus comparison site, focusing with a “shotgun” approach on a vast variety of markets (geo’s).

The funneling process have been kept as short and concise as possible with focus on a fast-loading, mobile-first indexing, user-friendly and convertability.

THE TEAM

The project has onboarded people consistently and have found outsourcing and automisation to be the main strategy to scale the business.

The Team will have the option and will be available to continue with the project if needed. This is recommended to keep the automated infrastructure and scaling possibilities of the website.

At the current moment, the team consists of:

Consistent employees

• 3 Person data entry team - handling and automating every casino entry from start to finish. Content manager - Working full time, automating content entry on the site.
• Technical SEO/Developer - Keeping the website fresh and clean from any structural or SEO-related issues.
• Content writer - English content writer, with over 5 years experience in casino content.
• Guest post writer - Producing quality guest post content for outreach. Outreach manager - Outreach manager, been in the project since early 2018.

Freelancers employed as needed

• Translators for every operating market/language - Stand-by translators and proofreaders whenever needed.
• Link builders - Link builders for foregin outreach and backlinks.
• Graphics designers - Whenever we need unique and qualitative graphic design.

TECHNICAL

The website was built with speed and simplicity as core focus. It’s built on subdirectories facing the different geographics, connected through a well thought out href-lang system. This allows for the website the best possibilities for google to understand the different targets.


We are using a lightweight wordpress theme, together with premium cache and speed optimization plugins and dedicated high-frequency hosting.


SEO

With having the longevity of the project in mind, the SEO foundation on the site is very considerate. There is no overoptimization of anchor texts, no links that hasn’t ben thoroughly vetted, and all content gets proofread before ever getting posted.

And mainly, no PBN’s or other black hat tactics has been used to either skew the performance of the website or overmanipulate the search engine.

We have strategic structured data implemented.

There has been focus on EAT (expertise, Authority, Trust) where we have developed author presence, both on and off the website. We also have all the necessary trust-measurements live on the website. Such as editorial principles, full author and company background, safe gambling section, custom t&c and cookie policy.

The website is also founded on top of 9 redirected domains, which was the reason it was able to pick up traction faster than expected.


THE EMAIL RETENTION STRATEGY

One part of the project is collecting and retargeting visitors through email campaigns.

Thanks to Aweber’s fantastic list automation-tools, this is also a set-and-forget feature as a newly signed-up visitor gets placed on a marketing campaign that allows them to receive messages continuously.

At the moment, approximately 15,000 people are signed up.


PRODUCT & PROCESS

The handover could be handled in different ways, and according to the very need of the buyer. Here, I suggest ticking the boxes of whatever asset you’d like to be included.

Assets

• The Website
• A 6-month handover, infrastructure integration and performance booster with the operating founder
(exclusive right)
• A regular handover
• Rights of opinion to keep current employees (non-solicitation included)
• The affiliate accounts (about 50 of them being active)
• The mailing lists
• Complete outreach documents for future link-building

What you’ll find

The project has been permutated in such a way that there really is not much to do to press the scale-button.

Here are some things we think this project has going for it:

● A website that is optimized for SEO, page speed and UX.

● A focus on mobile compatibility and responsiveness.

● A well-branded domain that’s attracting brand awareness.

● A data entry structure that makes it super easy to add, configure and organize the casino
listings.

● A well-organized team set in place for almost full automation.

● The project has an industry-presence with many deals and business-relationships set in
place.

● The email lists are continuing to refer people back to the website for an increased
conversion rate, regardless of organic traffic.

● A very cost-efficient team, where we leverage the geo-arbitrage to find a competent and
affordable work-force.

Room for improvement

What we deem are some things that would be in our own pipeline, should we decide not to sell the project:

● A full revamping of the websites tracking links, to further optimize the tracking throughout the different geographics.

● Another look at the websites silo structure to pinpoint what is working and what keywords and approach to focus on.

● A stronger focus on listing new and popular brands as well as generating more listing fee income. This would have a huge impact on monthly revenue.

A 6-month handover

We have done a handover before, stretched out over a period of 6 months. As a founder of The website, I know the ins-and-outs of the project, the customer relations and the employees. I believe I could be a great asset to create a momentum for you taking over the project.

I will consider it a full-time task and wont have anything else interfere with the focus of the handover.

Although I don’t believe a 6-month handover will be necessary, I think I will very much enjoy doing it. I also think it could be a great opportunity for you to both take part of the infrastructure we have used, as it could be useful to you in other projects.

SOME FINAL WORDS

Like we discussed, we are in no immediate need of selling the website, but we do feel that we wouldn’t mind doing it, for the sake of variation. We care for the website a lot, and we think it’s such an easy and smooth project to work with.

And finding a buyer that we feel connected to and would enjoy making business with would certainly make us more prone to selling.

Average 12-month monthly revenue: 18,109 €


FINAL ASKING PRICE(S)


350,000 € (full package)


6 month handover (á 6x5000 €) Equals a monthly multiplier of x19.32

• The Website
• A 6-month handover, infrastructure integration and performance booster with the operating owner
(exclusive right)
• Rights of opinion to keep current employees (non-solicitation included)
• The affiliate accounts (about 50 of them being active)
• The mailing lists
• Complete outreach documents for future link-building
_________________________


325,000 € (short handover)


1 month handover (or extended until completed) Equals a monthly multiplier of x17.94

• The Website
• 1 month handover
• Rights of opinion to keep current employees (non-solicitation included)
• The affiliate accounts
• The mailing lists
• Complete outreach documents for future link-building

__________________________


315,000 € (short handover - only assets included)


1 month handover (or extended until completed)


Equals a monthly multiplier of x17.39

• The Website
• 1 month handover
• The mailing lists


For inquiries contact
Skype: Adam.Axelsson1
Admin@bluefoxlegacy.com

[wolfie]

Hi Rinrin,
I am interested, but cannot send you a PM. Can the GPWA moderators please enable this for him?

[Rinrin]

Hello. It seems to be because this GPWA account is new. You can write me on skype at Adam.Axelsson1 or email at admin@bluefoxlegacy.com.

[MMM]

tried to email you but the email bounced

[wolfie]

Sent an email yesterday.

[Rinrin]

Yeah it got stuck in trash, just saw it. If your name starts with M, you'll get a reply soon. If it doesn't your email wasn't received and either let me know your skype or add me at Adam.Axelsson1.

Since the GPWA account is new, it doesn't let me receive DMs yet. If anyone from GPWA sees this, please enable this for me.

[Rinrin]

I'm now able to receive private messages. Please write me for any inquiries. Thanks!