The company may ultimately decide to stay away from gambling. After an earlier exploration, Verizon concluded that entering the business, dominated by casinos, would be a formidable competitive challenge, one of the people said.
But Verizon is trying to transform itself into a more diversified media business with deals like its $4.5 billion acquisition of Yahoo, and gambling is a tempting potential growth market. The company has the nation’s largest mobile network, with more than 100 million subscribers, and Yahoo has 1.3 billion users. Yahoo’s fantasy sports unit has tens of millions of fans who spend 30 billion minutes a year managing imaginary teams and picking players, often paying fees to participate in guaranteed prize pools.
Instead of trying to build a gambling business internally, Verizon could look at acquiring online sports-betting companies to speed up the process. That’s a strategy it has used in the past to get into a new line of business, such as its acquisition of Intel Corp.’s OnCue video service in 2014.
Verizon also has streaming rights to some National Football League and National Basketball Association games, which opens the door to live betting alongside broadcasts, a popular offering in markets like the U.K. Last week, when Verizon announced an expanded streaming deal with the NBA, Chief Executive Officer Lowell McAdam and NBA Commissioner Adam Silver discussed a $25 million joint investment to develop features like quarter-by-quarter fantasy betting. Both Verizon and the NBA see such contests as a way to boost fans’ interest and engagement in live games, even otherwise boring ones.