Marketing to Non-English Countries

[opafrank]

On my site I have between 4 and 12 pages in 8 different languages. I've been told that when marketing to Spanish speaking countries, for example, I should Create a sub folder slotadvisor.com/es/, translate the English home page into Spanish and Geo-target it along with other Spanish content pages to the Spanish market. E.g. www.slotadvisor.com/es/tragaperras-online.html.
Right now the non-English pages are just plain .com without 'es', 'de' etc. Some have been indexed by Google. How do I create sub folders? Will it help to add country designation after .com? And how is Geo-targeting done?
Thank you for any help, suggestions and ideas.

[JakeW]

Latin america is a market worth looking at and doing a portion of your site in Spanish makes a lot of sense. Do not use Google Translate and get an actual human to translate your website.