Best way to utilize domain

[colin3005]

I'm wanting to create a couple of sites for sports betting and casinos, but I'm not sure which way to do it.

Obviously both markets are hard to rank highly in, especially, I presume, with a new domain.

I have a site that has been live since 2002, its a forum (horse racing).

I don't know much about SEO but if a thread is started it can usually be found on a google search in under an hour which I presume is good.

Do people think I would be better off creating a couple of sites using new domains, or creating a couple of pages that I could add to the existing site, probably stand alone rather than linked from the actual forum pages?

Obviously the main site has a lot of sports betting relevance but not so much casino, would that make much of a difference?

Thanks

[mickekneg]

I dont think it would make sense to utilize your current domain to something that isnt relevant. Of course, if you do some research and come up with a top 10 betting websites for horse racing, then thats relevant and good for the user base of your website <-- Google likes

I definitely think that Google sees through if someone is utilizing a current domains power for SEO purposes, hence I think having a separate domain in just a much worth as adding new pages to your current site in this.

This is just my take on it, I haven't been in SEO for very long so I'm sure there are other ways of looking at this.

[colin3005]

thanks for the reply

[wonderpunter]

I tried adding casino to my sports site, but didn't work out well... Google has me fixed as a sports betting site so I launched a Casino site, you would be best starting a fresh imo

[colin3005]

thanks
I take it a sports betting page wouldn't do too bad?

[wonderpunter]

thanks
I take it a sports betting page wouldn't do too bad?

It Depends, Which sports and how much work you put into it, it's also very seasonal unless you cover all the major sports.. you could start a regular generic site which covers all avenues but start off dedicating the same amount of time in each area that way Google will see you as a multi site.

[colin3005]

Its horse racing so it's all year round although obviously has peaks such as Cheltenham, Grand National, Royal Ascot etc. Also has a football section but isn't used that much, but at least google will have seen it.
Thanks very much for the input

[DanHorvat]

I'd start off by working on the horse racing forum.
Then I'd add a horse racing site around it.
Then I'd start adding other sports to make a slow and gradual transition to a website that covers all sports.
It wouldn't be the first sports betting site that covers sports that are interesting to the UK audience - so that's your rug that ties the room together.

Casino is a different story altogether. The site should be built from scratch.