Google Announce EMD Algo Change

[baldidiot]

Heres some google news that I saw on another forum: http://www.webpronews.com/matt-cutts...change-2012-09

Key points:

"Minor weather report: small upcoming Google algo change will reduce low-quality “exact-match” domains in search results."

"New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin."

(also posted on PAL, but I know some of you only read one or the other)

[GFPC]

I have noticed zero changes as i noted on PAL as well - would be interesting to see what others have noticed. I guess its not a bad thing nothing was moved up or down as far as i can tell. Obviously would of liked an increase - but glad no decreases across a couple of sites.

[lots0]

I haven't seen any major changes...yet.

Most of the time google will implement the changes over the weekend, usually on Sunday.

So if there are any major changes I would not expect to see them till Monday morning, California time.

[GFPC]

yeah maybe.. someone on another forum was expressing how the shot up from top 100 - to 1st for a major keyword (which is their EMD site name) so I figured they must of started.

[lots0]

Hmmm
Jummped from 100 to #1
Don't sound right to me.
according cutts, the algo change was to reduce the ranking of low quality EMD's.

I don't see how that would cause a jump in rankings for a EMD.. But you never know. Google has been doing some strange things lately.

I know of one very very low quality EMD in a nitch I watch. As of three minutes ago it still ranks at #3 for it's EMD, where it has been for a very long time.

[GFPC]

i dont know.. all i know is I want Google to clean up some of the real bad sites they have listed in top spots. When Panda first hit I LOLed and creid at the same time. I cried cause i lost all my first page serps for about 20-30 exact match keywords and some long tails. Then when Penguin came along it knocked me out cold. It was like a boxing round - each round I lost more pages on my sites in the serps - then Penguin demolished me off. Well it was only one site but still it was a big blow.. Recently I have been watching closely. I mean I do not mind if they do what they did as long as they put better results up. What did they put? Rubbish and garbage. New one page sites were ranking 1,2,3 while sites listed for years gone.

LOL i dont hold to much hope from them when they make these headlines - well see what happens in a few days. I suspect the same ole **** will be on first page like always.

[baldidiot]

I'm actually seeing quite a few changes - one of my larger and newer sites got hit for its EM and related terms.

Hoping this adjusts over the next few days...

[bboyspyder]

I have not noticed any changes so far.

And usually when Matt Cuts writes about something it is already done and implanted so I also do not expect big changes.

[Pmig]

A change on the algo won't be noticed before 3/4 weeks (at least), specially on casino/gambling related query's as this query's have slow re-freshness.

[lots0]

i dont know.. all i know is I want Google to clean up some of the real bad sites they have listed in top spots. When Panda first hit I LOLed and creid at the same time. I cried cause i lost all my first page serps for about 20-30 exact match keywords and some long tails. Then when Penguin came along it knocked me out cold. It was like a boxing round - each round I lost more pages on my sites in the serps - then Penguin demolished me off. Well it was only one site but still it was a big blow.. Recently I have been watching closely. I mean I do not mind if they do what they did as long as they put better results up. What did they put? Rubbish and garbage. New one page sites were ranking 1,2,3 while sites listed for years gone.

LOL i dont hold to much hope from them when they make these headlines - well see what happens in a few days. I suspect the same ole **** will be on first page like always.

I know your pain and I agree. The Google SERP sucks bad.
I have said several times, that getting knocked off the first page is just part of the business, but when you get replaced by such crap sites it really blows.

I have not noticed any changes so far.

And usually when Matt Cuts writes about something it is already done and implanted so I also do not expect big changes.

The exact wording of Cutts tweet, "...small upcoming Google algo change will reduce low-quality “exact-match” domains in search results.",
leads me to believe the algo change has not yet been implemented as of the 29th, the date of Cutts tweet.

I'm actually seeing quite a few changes - one of my larger and newer sites got hit for its EM and related terms.

Hoping this adjusts over the next few days...

Are you looking at the UK SERP or the US SERP?

In the US SERP that I watch, I still don't see any major changes as of yet.

A change on the algo won't be noticed before 3/4 weeks (at least), specially on casino/gambling related query's as this query's have slow re-freshness.

I don't believe that is correct. I have been seeing the algo changes hit the SERP almost instantly for a very long time now. Pre 2005 the google SERP changes could take a while to propagate, but now the algo updates show in the SERP perdy much immediately after the change is implemented.

[Smoking]

I have read and seen some of the huge changes for a few none gaming niches mostly affecting “exact-match” and not “exactmatch”.

Guess we will have to wait out till the update is done to assess the real deal !

[baldidiot]

Are you looking at the UK SERP or the US SERP?

UK serps - changes seemed to happen overnight, hoping it's not finished rolling out yet. I guess it could be unrelated, but it was a bunch of EM sites that all got hit at the same time (one of which I'd just bought from someone and hadn't even touched yet) but I'd be very surprised if it wasn't to do with the algo change. There are also reports on various webmaster forums of drops happening.

Also whenever Matt says 'upcoming' I've found he generally means 'we're doing it now'...

[Smoking]

Also whenever Matt says 'upcoming' I've found he generally means 'we're doing it now'...

and usually they do it on a Friday nite !

[lots0]

With Cutts saying this EMD algo change will only effect .6% of English US SERP... I am hoping that we won't see any major changes.

But like I said, google has been doing some very strange stuff lately... Not to mention that it seems like google's algo changes(Panda/Penguin) have had a LOT of unintended consequences in the SERP. So you just never ******* know what they are going to do.

[lots0]

LOL OK I did just see some changes with an EMD.

[casino white list]

then take a look at casinowhitelist.us, it is a one page word press blog. Not a "quality" site by any stretch of the imagination.

It just jumped from nowhere to #4 for it's EMD in the US SERP.

Looks like google has screwed up again...

[lots0]

OK here is another example for US SERP.

[how to gamble online]

Take a look at the first page of that serp.

I can see at least two EMD sites, that are nothing more than one page word press blogs.

I guess google is giving all their EMD love to one page wordpress blogs... This truly sucks.
They are not improving the SERP, they are killing it. I guess they are too busy building G+ and android phones to worry about the SERP.

[Smoking]

lots0 those EMDs are not “exact-match” they are “exactmatch” maybe that makes a difference with a hyphen?

if this is true across the board then hyphens are the killers

[universal4]

I tried your examples, and I did see a few on the white list one but not on the second one.

Your results could be different or it is starting to adjust more...

The next few days will likely determine whether this update is a good one or not...

Rick
Universal4

[grem]

If your site regularly posts news then this shouldn't be much of a problem. This is most likely attacking sites that are EMD and either single pages or small number of pages that never get updated or have new content created.

[lots0]

lots0 those EMDs are not “exact-match” they are “exactmatch” maybe that makes a difference with a hyphen?

if this is true across the board then hyphens are the killers

I really don't know. Cutts did say "exact-match", but he is a sneaky little ****... I guess all that sneakiness comes from working for the National Security Agency(NSA) before he started at google.

I tried your examples, and I did see a few on the white list one but not on the second one.

Your results could be different or it is starting to adjust more...

The next few days will likely determine whether this update is a good one or not...

When I went back to check [how to gamble online] I didn't see the sites that I was talking about.. so the SERP is jumping.
And I think you may be right about having to wait a couple of days for things to settle.