UK Compliance October 2020

[Mattbar]

There is already a thread about new UK rules being brought in for social media but I thought I would start this thread to try to keep track of what operators are asking for with these new rules generally. There is a lot of individual interpretation of the new rules so if people can add to this when programs ask for specific things we should be able to get a better collective idea of what we need to do.

I know most people are beyond annoyed at the constant UK rule changes but would be good to have useful information here rather than rants about the UK market.

So far I have:

Kindred - want #Ad on all ads, social and websites
Betsson - As above
GVC - #Ad on social, websites: "begambleaware.org" and “gamstop.co.uk” and links through to those websites
Will Hill & Mr Green - All ads identifiable as such, #ad for social, editorial content should include ‘advertorial’ or ‘this is an advertisement’
10Bet - all relevant affiliate ads should be clearly and prominently marked ‘#ad’
BetVictor - #Ad for PPC adverts

[newcustomeroffer]

Great idea. From your list above it's clear that nothing is clear.

[Sherlock]

The 18+ and begambleaware link for UK Kindred I think is still valid

[Carl Panepinto]

Did anyone have any issues when adding t&c in regards to SEO?

[Nenad]

Did anyone have any issues when adding t&c in regards to SEO?

In what terms?

[newcustomeroffer]

Kindred - want #Ad on all ads, social and websites

To clarify this, I've today been asked to update all Unibet KQCs to include #Ad, so it now ends ".... Full T&Cs apply. #Ad"

[Pokerface]

With all these regulations it is difficult when each programs legal departments add their interpretations making it difficult for everyone to follow. There again many regulations are deliberately vague.

[Nenad]

Yes, if every single program has its own regulations, it will be a bit hard to follow and to comply.