Sign up Bonus Changes - UK Only

[Renee]

Hi all

I just wanted to give everyone a heads up. This is as much notice as I could give unfortunately.

It seems the UKGC is not happy with some of our advertising so we have decided to change the free spins sign up bonuses to standard vanilla deposit bonuses.

There will be some wording changes and some new things that will need to be added.

What you need to do
The only thing you will need to do is alter your reviews so that the free spins offers are no longer available to UK players, and possibly add the new sign up bonuses for the UK.

What we will do
As we have thousands of landing pages, all of our landing pages that are in GBP are going to be redirected to the homepage of each casino so they are compliant. Any multi currency landing page containing a pound symbol will not be viewable from a UK IP.

We are in the process of having new banners made with compliant text. Any GBP banners will be replaced with a banner with the new sign up bonus, and any multi currency banners containing the pound symbol will be replaced with a multi currency banner that does not contain the pound symbol.

We are hoping this is the least amount of work for affiliates.

If there is any new information I will post it here.
Unfortunately half of the office is still out for the holidays so sending a mass email may not be possible. Feel free to point any affiliates in this direction if you feel it is relevant to them.

The new bonuses will go live on the 13th.

Any questions please let me know.

[Renee]

OK I have an update to this.

Firstly I'm sorry it has taken me so long to come back here. For the last 2 weeks the only thing I have been doing is renaming and replacing banners on the affiliate system, removing mailers and other creative, landing pages, etc etc. My head is ready to explode. Thankfully you wont have to replace any banners unless you're hosting your own.

Below are the new sign up bonuses for any relevant changes.
Most of the UK brands are currently being redirected to luxury casino until we are able to change the websites over. If I haven't listed the brand's bonus below, that means it is being redirected to Luxury Casino for the time being.

The following casinos banners have been replaced so far in English gbp, as well as any English multi-currency banner that had a pound symbol in it:

BJB
CA
CC
CCC
LXC
ZC
UKC
YG
VLV
CSH
GMD

I’m currently waiting on banners for all the other brands for multi/gbp to replace those. I’m not expecting those until earliest tomorrow.

I would not say it’s a priority to change wording on your websites apart from the actual bonus itself, however know that the UKGC will no longer allow us to use the word free or anything to do with it on any of our marketing material moving forward, and any gbp banners need to have terms on them, so they are not as nice. Very big pain in the ass. You also have to say “up to” when you’re describing the bonus.

Up to £1250 bonus on your first 5 deposits at Casino Action, for example.

If you need any clarification please ask. I don’t think wording in particular will be a huge issue for affiliates since you are not the actual casino, but it doesn't hurt to change it at your leisure I guess.

Let me know if you have any questions.

You can also use the pitch on the UK websites for any of these.

Captain Cooks Casino/Captain Cooks Mobile:
Up to £500 in bonuses on the first 5 deposits
1: Deposit 5, get 25
2: 100% up to 100
3: 50% up to 150
4: 25% up to 125
5: 100% up to 100
Sign up bonuses have 60x wagering requirements. Certain games contribute a different percentage to the wagering requirements.

Casino Action/Casino Action Mobile:
Up to £1250 in bonuses on the first 5 deposits
1: 100% up to 150
2: 50% up to 200
3: 25% up to 500
4: 50% up to 250
5: 100% up to 150
Sign up bonuses have 60x wagering requirements. Certain games contribute a different percentage to the wagering requirements.

Casino Classic/Casino Classic Mobile
Up to £500 in bonuses on the first 5 deposits
1: 100% up to 100
2: 50% up to 100
3: 25% up to 100
4: 50% up to 100
5: 100% up to 100
Sign up bonuses have 60x wagering requirements. Certain games contribute a different percentage to the wagering requirements.

Zodiac Casino/Zodiac Casino Mobile:
Up to £500 in bonuses on the first 5 deposits
1: Deposit 1 to claim 20 bonus
2: 100% up to 100
3: 50% up to 80
4: 50% up to 150
5: 50% up to 150
Sign up bonuses have 60x wagering requirements. Certain games contribute a different percentage to the wagering requirements.

Golden Tiger Casino/Golden Tiger Casino Mobile:
Up to £1500 in bonuses on the first 5 deposits
1: 100% up to 100
2: 50% up to 300
3: 20% up to 500
4: 30% up to 500
5: 100% up to 100
Sign up bonuses have 60x wagering requirements. Certain games contribute a different percentage to the wagering requirements.

UKC - Same bonus.

VLV - Same bonus.

LXC - same bonus.

Any others not mentioned are redirecting to Luxury Casino for the moment. This is only temporary.

I will update again once I have more info.

Cheers

[dfiocch]

Yeah. Big, big, big pain in the ass.
I'm just reconding all the "system" in order to show only to UK visitors the proper promotions...

UKGC, don't you have something different to do?

[Renee]

Agreed. You can only protect people so much before you are putting them into a padded room and not letting their hands be free. Ridiculous.

[universal4]

Dang I really hate when they tie my hands with that strap behind my back....makes typing difficult and feels like I am hugging myself.

Rick
Universal4

[TheGooner]

Let's be fair - the Rewards Affiliates promos were always a bit double-speak - with 500 "free chips" (that is never $500 free).
But that's exactly what it says on landing - $500 FREE! - ​in large letters.

That's not to pick on Renee and RA - they are hardly the only ones doing so - just that I found the promotion a little less than truthful and it needed at least 4-5 sentences to describe it correctly.


This new variant where bonus offers are spelt out simply in percentages and full amounts is much clearer to me.
I think that the UKGC have done a good thing in getting RA to clear up the old mess.

Just one affiliates opinion.

BTW - what's the new BJB offer?
And is the new offer just for UK players?

[Renee]

I will agree with you there Gooner. We have pushed the boundaries for years. In a way I'm glad this has happened, but at the same time the amount of work is ridiculous. The stuff that needs to be on GBP banners is stupid IMO. You have to have the terms on them. There is a compliance board you can send creative to in order for them to tell you whether it is compliant. They told us to add extra frames on our banners so that all the terms could be included, to slow down the frames so they can be read, and if the text wasn't big enough, spread it over more frames. RIDICULOUS, especially considering the terms are on the website, one click away.

The offer for BJB will be 500 bonus across the first 5 deposits, but until that website has been redesigned, it is currently redirecting to Luxury Casino. They are still in the process. We had a very short deadline and our dev team just couldn't smash out all of those sites in a week, especially being just back from xmas when half the team was still on holidays.

All of these offer changes only affect UK traffic. They do not affect other traffic at all.

The good news about BJB is that when it is back for UK, the mobile site should be up and running too

[GCG]

I have to science the sh#t out of this
https://youtu.be/esOEyG-HYYs

[GCG]

I see other sites like leovegas, Guts licensed by the UKGC offer FREE stuff but without the GBP symbol.

IMO they have pulled you (CR) a leg ?

[Renee]

I see other sites like leovegas, Guts licensed by the UKGC offer FREE stuff but without the GBP symbol.

IMO they have pulled you (CR) a leg ?

They probably haven't had complaints yet so the UKGC hasn't looked into their advertising methods. It's only a matter of time though I guess.

Just means more people visit our sites....

Or more people don't like us and want us to burn.

Either works really.

[GCG]

I have not seen any changes regarding the new uk bonuses.

zodiac - casino .co .uk offers deposit 1 get 20 to play why have our GBP / multi currency banners changed to "offer not available to the UK" if it is mere an expression you have to comply with(out the word "FREE") ?

I also am not confident all UK IP's work without being blocked by the rewards tracker.

BTW : casinoclassic.com expired I had to replace some links to the .eu site.

[Renee]

I have not seen any changes regarding the new uk bonuses.

zodiac - casino .co .uk offers deposit 1 get 20 to play why have our GBP / multi currency banners changed to "offer not available to the UK" if it is mere an expression you have to comply with(out the word "FREE") ?

I also am not confident all UK IP's work without being blocked by the rewards tracker.

BTW : casinoclassic.com expired I had to replace some links to the .eu site.

Only the bonuses I mentioned above changed. Did you read my post?

We discussed the UK IP thing last week. Our dev team said it was bad timing for you because you tested when they were deploying.
I also tested your links using a UK IP and they worked fine.

The URL for casino classic changed long ago when kentucky took our domains which is why we changed to the rewardsafftrack.eu domain. There's no reason why you should have been using the old link as we mentioned years ago to change them as once they expire they will no longer work.

If you can find me an example of a UK IP blocking the rewardsafftrack domain I'll be happy to ask dev to investigate again. At this point though I'm seeing UK registrations through affiliate links and my tests worked fine so I dont see any reason why it wouldn't be isolated to your PC. If you'll remember I did tell you the week before that our guys were clicking banners on your sites from a UK IP and they were getting an error. That was isolated to your links.

Re the "offer not available to the UK" - that was a necessity due to that calvin ayre article that was posted. If we had had that on the banner we wouldn't have been penalised.