Bonuses vs Promotions vs Offers

[Slawete]

I'm about the URL & link name in the main menu. Most of you have already the "Bonuses" page in the navigation. I'm working on a page for bonuses, but not sure if to follow the usual "Bonuses", "Casino Bonuses" or maybe to turn to "Promotions" or even "Offers". Maybe there are some differences that you can notice and I don't. What is wrong with terms like Promotions, Offers.

I thank you all.

[Cash Bonus]

There is nothing wrong with terms like Promotions or Offers. Personally, I find that people will tend to go for Bonuses more than anything else as they are looking for more out of what they can get. As an affiliate, I can see that most of my players click on the Bonuses banners and downloadable links a lot more than anything else that I have. I think that you should stick with Casino Bonuses and just work on that. Best of luck

[Triple7]

I suppose the page is about casinos, hence "bonus" is better than "casino bonuses" in my opinion. To me "offers" sounds more like something from the supermarket, but I am not a native English speaker.

[nowagering]

This is in interesting question. On sites that I've worked on i've often had both a "bonuses" section and a "promotions" section, where the promotion section concentrates on seasonal, weekly promotions etc currently on at the operators - kind of a news section. The "promotions" section has always attracted fewer visits than the "bonuses" section, but i've never had just a "promotions" section on its own, which could quite easily include bonuses. I imagine if there was no "bonuses" section specifically, the "promotions" tab would still attract as many visits, but I do think users are more used to seeing a "bonuses" section, especially on comparison/affiliate sites.