
Originally Posted by
TheGooner
So while this seems strange and unusual, it is a perfectly valid way to run an operation and they are only ever paying out when cash flow is positive, and perhaps it is the future of the business?
The future of the business is from bad to worse. I would not have a problem with this setup, it is in big numbers the same as revenue share. More transparent for us (so not many programs will be happy for that).
But there are problems:
- scams (friend of affiliate deposits big amount, affiliate cashes it and then even freidn cashes it out => every start of partnership and then first whale is suspicious)
- Problem to calculate the right number (incetivised offers vs normal traffic; different geos have different revenue distribution over time because of the different plays and habits etc).
This is classic case of https://en.wikipedia.org/wiki/The_Market_for_Lemons where only the bad actors (affiliate partners) or the actors with lower value remain at the market.
It is still a better setup than rev. share from deposits only. I remember at least one casino 10+ yrs ago offered it.
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