The indications from our 2015 industry statistics are that the online gambling market in Britain generates around Ł3.48bn (€4.57bn) of Gross Gambling Yield (GGY) per annum – accounting for 28% of the British gambling market, or 37.5% when the National Lottery is excluded. This makes it the biggest sector in the GB market – ahead of land-based betting – in terms of GGY for the first time. The online market appears to be continuing to grow rapidly and we expect that trend to continue, albeit not at current rates.