My best converting casino brand is doing about 50% conversio. Conversion in my definition is a deposit, so no freebie players or people that do collect casino accounts.
The worst converters are around 0% ofc. The worst converters that are having a significant amount of clicks and at least some conversio has a conversion of exact 1,43% and the biggest deposit € 10. Which means that every 100 clicks are giving me 1,43 depositors, which is € 14,30 deposit, minus 20% costs is € 11,44 revenue, which means something like € 4,56 in my pocket. So if someone clicks on their banner or link, I know I'm going to have an average of 5 cents in my pocket.
Another one is making 0,43% (795 clicks and 2 players), but they did deposit like € 2.100.


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