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  1. #1
    ddm
    ddm is offline Public Member
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    Default 2019 Year in Review for Google ads

    Search Campaigns:

    Avg position metrics are out

    Phrase match and broad match modifier do not necessarily mean that keywords must be there in the search query, your query would trigger even if the synonyms are there

    Lead form ad extensions

    Click Share introduced in search ads. Earlier, only impression share was visible

    Call-only ads to have two 30 char headlines & one 90 char description

    New interface for keyword planner


    Display Campaigns:

    Targeting expansion tool similar to what we have in facebook for interest targeting

    Video as a creative asset in responsive display ads

    Carousel ads, aka, gallery ads. You can now use 8 unique cards along with a text & description


    Video Campaigns:

    A bumper ad creator(bumper machine) that helps you create a 6-sec video out of a 90s video

    YouTube masthead on CPM based buying

    YouTube masthead is available on TV screens as well

    Maximize conversions for true view for action ads

    Others:

    Smart bidding

    Retirement for accelerated delivery

    Campaign level conversion settings. You can assign a different conversion action

    User-generated images in Shopping reviews
    Last edited by ddm; 26 December 2019 at 9:20 am.

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    mediamanoz (3 January 2020)

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