2019 Year in Review for Google ads

[ddm]

Search Campaigns:

Avg position metrics are out

Phrase match and broad match modifier do not necessarily mean that keywords must be there in the search query, your query would trigger even if the synonyms are there

Lead form ad extensions

Click Share introduced in search ads. Earlier, only impression share was visible

Call-only ads to have two 30 char headlines & one 90 char description

New interface for keyword planner


Display Campaigns:

Targeting expansion tool similar to what we have in facebook for interest targeting

Video as a creative asset in responsive display ads

Carousel ads, aka, gallery ads. You can now use 8 unique cards along with a text & description


Video Campaigns:

A bumper ad creator(bumper machine) that helps you create a 6-sec video out of a 90s video

YouTube masthead on CPM based buying

YouTube masthead is available on TV screens as well

Maximize conversions for true view for action ads

Others:

Smart bidding

Retirement for accelerated delivery

Campaign level conversion settings. You can assign a different conversion action

User-generated images in Shopping reviews