Received the following:

We are contacting you today to inform you of a business decision that will see Betfred take their affiliate programme in-house.

While this may sound like a big change, we want to reassure you that the impact it has on you as an affiliate will be minimal.

On March 1st, the current platform will be renamed as You will not be required to update any links on your side to continue promoting Betfred products.

We are extremely appreciative of your hard work with ActiveWins brands and are delighted to confirm that you will be able to continue promoting these brands moving forward.

The current ActiveWins brands will be migrated onto two separate platforms, with the brand split below:

ActiveWins Brands: (
- Kerching
- Temple Slots
- Prospect Hall
- Jackpot Jones
- O’Reels

Scorching Affiliate Brands (
- Pots of Luck
- 21Bets
- Play Magical
- Scorching Slots

We will transfer your affiliate accounts onto the new platforms and, while your email address will remain the same to log in, you’ll be required to reset your password, re-accept platform terms, update your payment details and update your affiliate links.

All of your players will be migrated to the new platforms, however, their historical data will not. If you require this data, please ensure that you pull this from the current system before 1st March.

Both of the above platforms will be login ready on 8th February, and you’ll have until 1st March to make the above updates. At which point all brands will be fully migrated onto their new platforms.
We wish to place on record our gratitude for your continued efforts and look forward to continuing our partnership moving forward.

As ever, should you have any questions, please do not hesitate to contact your account manager.