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  1. #1
    JR_Ewing is offline Public Member
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    Default Advertising Techniques - Less is better?

    Hi all,

    Another originating thread by me.

    What do you think about the philosophy that less banners are better for converting your clients? I.E. Less banners, more original, informative content is better than let's say 5 banners on your homepage and junk content?

    What do you all say about this?

    Personally, I have no banners on my front page. At the same time, my site is not "big time."

    Do you all find that at least "some" banners on your home page are beneficial? Or, do you find that the less clutter and flash on your home page works better?

    Any feedback is appreciated.

  2. #2
    JR_Ewing is offline Public Member
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    On somewhat the same note, I forgot to mention that I have had five offers from affiliates to join in less than a week. I would like to post them, however, I am not sure that is in compliance with the rules here.

    Also, I am weary of accepting these invites, as they might want me to place banner ads on my home page, or more importantly, they might be rogue sites.

    To get to the point, I would appreciate if some of you that are experienced in this biz would PM me so that I may confer these sites with you to determine their legitimacy.

    If not, no love lost.

    Thanks.

  3. #3
    TheGooner's Avatar
    TheGooner is offline Private Member
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    Default

    (Dealing with the first post)

    Less is better? Maybe / maybe not.
    Focused is better? Definately.

    I've got a few sites that range from a heavy banner presence (on GoonersGuide) to almost no banners (on the Labrats).

    I'll tell you right now that my GoonersGuide site outsells all three labrats combined by a factor of 5/1.

    Why? because although it's banner heavy (and I know it is) ... most of the advertising and banners are directly related to the issue that is being focused on on the page in question.

    So if I have a European football game then I will have :
    - text elements previewing the game and offering an opinion
    - text elements with the best betting odds.
    - banner elements offering the highest rated European sportsbooks
    - banner elements offering LIVE ODDS quotes
    - banner elements offering related FREE bet offers.
    - 1 banner element offering casino/poker (as a trial)

    That's a lot of sales pitches - and definately a lot of real estate space is being used to sell ....

    But the nature of the layout - and the style of the page still enables the end-user to quickly read the text and ignore all the elements if they want.

    The key thing is to focus nearly all the elements on the subject that the reader is looking for - so it seems like related editorial rather than advertising.

  4. #4
    Doolally's Avatar
    Doolally is offline Private Member
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    Default

    On the second point. You can always search through the forums and see what has been said about the affiliate programs in question. If you can't see what you need, most of the certified programs are good. Do you homework firstly though.

    If you're still unsure, PM one or two of the regular posters here. Many are glad to help and will assist wherever they can or give general advice about their opinons of a program.

    Don't worry about being asked to place a banner on your homepage. It's your sites so you decide where banners are placed. I'd reply to them with a polite no but you'll review the placing of ads when you see how they convert on other pages.

  5. #5
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    I'm going to go against the opinion of most web gurus, but for me the less content the better. Banner farms are bad, but if you offer your visitor 3 or 4 solid options with a banner for each option that seems to convert the best. From my experience anyway.
    Read about how I made millions from affiliate programs at: http://www.dotaffiliate.com
    Offers rankings of poker hands: http://www.pokerhands.net
    Website for Canadians: http://www.onlinecasinocanada.com

  6. #6
    big fish is offline Private Member
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    i personally perfer content with little to no banners. that works for me pretty well. using a static image like a screenshot is a great way to use an image on your site without looking too promotional.
    - Big Fish - Gambling.org Founder -
    Gambling.org: Learn about legal online gambling in the USA with trusted reviews from gambling experts since 1996.

  7. #7
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    SportsBookie is offline Private Member
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    It depends on your site's layout actually, if you have a good content front page I believe 5-6 banner buttons are no problem. Try to choose eye catching buttons, one which advertise the type of games/sports you're targetting. Like for sports site, in March you would want to advertise buttons regarding March Marchness and now it's the time to advertise baseball since the season has just started.

    I only advertise a few buttons on my front page, the rest of my sites I use text links and while my blogs I use hot links (targetting keywords and replacing with affiliate links)

    Good luck
    Sports Betting - Online Sportsbook reviews and Sports Betting blogs.

  8. #8
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    I remember reading somewhere ... can't remember where but I've followed it most my years .... that banner farms actually outperform content.

    I think it mostly matters what you target. Since I use(d) - not doing much of anything right now until a reliable banking source is found .... was to target those seeking online casinos.

    when I go to a page seeking light bulbs. . red wagons . etc. I generally already know what I want .... I just need a list to pick from.

    now if I were doing research on the best ... oh say male enhancement .... (ok ... start you're jokes now. thats why I picked the subject ) , anyway .. if I were looking for that .... yes I'd be very interested in content because I'd want feedback on which did what.

    now the question becomes ...... which category would casinos fall under? is it something you think your readers already know about? or something they would like to know more about?
    Almost Here! How would you like to be able to get not just one sign up from your player, or even a couple, but every single casino they join from here on? I've a plan that can make that happen and it will likely also tell you every time the player is active within the casino.

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