Affiliate Manager Interview Series - Lars Roman

[GPWA Daniel]

(This interview was originally published in the February 2019 issue of the GPWA Times Magazine)

When did you first join the iGaming industry? How did you find your way to it?
Around November 2017. Running a professional boxing management company, I wanted to relaunch a traditional successful relationship and push it to next level. All the big fights – Ali and Tyson, to name a few – had been at major land-based casinos like MGM Grand or Caesars Palace, so why not combine this outstanding history with support of charity, donating 5% of online casino revenue to charity? In this case the charity was World Boxing Cares, the charity organization of World Boxing Council. I was lucky to find the right partner (SoftSwiss Software) to make this dream come true.

What makes N1 Partners stand out from other affiliate programs?
The support of charity projects to develop opportunities for children in the Third World. Thanks to WBC for providing the possibility to support kids in the right way. Gambling for good.

N1 Partners offers up to 45% revenue share with no negative carryover and no overwrites for tracking cookies. Why did N1 Partners decide to go with this model?
Rev share commission structure provides lifetime income to affiliates and is aimed at a long-term relationship, rather than quick money. We have a strong player retention team and VIP department working on N1 Partners' brands, making sure that our partners get maximum profit from the players they refer.

At the same time, we offer CPA and hybrid deals to our partners, so rev share is just a starting point for negotiation.
As for negative carryover – well, nobody likes that! So we do not transfer any “debts” from the previous month to a new one.
As for no cookie overwrite, this will be changed soon. If a player followed one affiliate and didn’t register and after that followed another affiliate and made a registration, the second referrer will get credit.

N1 Partners is the affiliate program for three different casino brands: N1 Casino, LadyHammer Casino and Joo Casino. What are some of the differences between these three brands?
N1Casino is the only one of the three brands with an MGA license; the other two work under a Curaçao license. It boosts N1Casino's credibility among European players, and gives us more possibilities for advertising and more flexibility in terms of payment gateways.

LadyHammer Casino is supported by WBC and represented by the five-time world boxing champion Christina Ladyhammer. It blends together two industries that quite often go hand-in-hand – boxing and gambling. A great combo, indeed! And LadyHammer Casino donates 5% of earnings to charity programs.

Joo Casino offers support for multiple currencies, including crypto. It caters to a broader audience, thanks to the diversity of payment options.

What do you most like about the iGaming industry?
A lot of nice people sharing the same visions and dreams, like freedom of choice.

Do you often network or attend affiliate events?
Yes, personal relationships are most important for trust and the main source of our success. We attend all the main industry events like LAC, iGB Live and SiGMA.

How does N1 Partners work to retain players sent by affiliates?
We offer players regular bonuses, free spins and cash back; hold seasonal and regular events (tournaments, lotteries, game providers campaigns); offer loyalty programs; and help convert players with e-mail and SMS marketing, as well as push notifications.

We work with great analytical software and advanced automated player segmentation that allow us to personalize offers to specific groups of players and helps us forecast and analyze player behaviors.

We have a dedicated VIP department that focuses on high rollers and whales and turns potential VIP players into real ones. We are constantly on the lookout for new design and development trends, trying to improve our websites' experience for players.

What would be your advice to an affiliate just getting started in the business?
Believe in yourself, stay yourself and take care of the players.

Do you gamble yourself?
No.

Where do you think the industry will be in the next five years?
Five years ago, everyone was obsessed with the idea that mobile, VR and bitcoin were the future of online gambling industry. Well, the future’s here, and the only thing that hasn’t kicked in yet is VR. And I don’t think it will (laughs).

Instead, big data and AI will definitely shape the future for iGaming operators and will be the keys to product personalization.
We are also heading to an even more regulated market, with more and more countries introducing national regulation of online gambling.

The audience is also changing. The industry will rebound in innovation as more millennials grow interested in online gambling. Let’s hope that in five years we are not too old for this (laughs).

If you could change anything about the industry, what would it be?
More responsibility for development of those who need our help. We have the power to do good.

What's the office culture like at N1 Partners?
N1 Partners is a moving caravan! We all work in different places of the world, hold regular weekly and daily meetings, and meet at industry events. We are a remote but united team!

If you could go anywhere on vacation, where would you go?
Las Vegas, to breathe the spirit of boxing and gambling history.

What was the last book you read?
Gipsy Code, by Boban Simic and Harald Pia.

Do you prefer surfing the web via desktop, laptop, mobile phone or tablet?
Mobile phone.

What's your favorite movie?
The Wild Bunch, by Sam Peckinpah.

If you could have dinner with three people, living or dead, who would they be?
Leonardo da Vinci, Vincent Van Gogh, Maria Florides.

Name one thing that people reading this magazine don't know about you.
You'll have to contact me and find out.

[drifter8]

Really nice interview. I liked the Vegas part and Da Vinci answer.

There is a lot of common between boxing and our gambling world.

[GPWA Maria]

Thank you and the N1 team for the lovely dinner and boat ride at Amsterdam

[sweetbet]

Nice interview. This is a little off-topic but who do you think would've won if Muhammad Ali and Mike Tyson met in the ring during their prime? I would've bet my money on Tyson, but maybe Ali would've worn him out before going in for the kill.

[Cash Bonus]

This is a good interview and I'm always on my mobile phone like you, surfing the web and such because I can take it wherever I want and it's so much easier. I like your answer to question number 5 were you talk about people mutually sharing the same visions and dreams together (this should also include more transparency in our industry). If only this were also a possibility for our turmoil filled world, there wouldn't be so much negativity and disagreement among people...

[ladyhammercasino]

Really nice interview. I liked the Vegas part and Da Vinci answer.

There is a lot of common between boxing and our gambling world.

Thanks a lot, hopefully you will come to one of our boxing shows at malta too, there are a lot of gambling people attending each time to meet each other in person together watching the fights best regards lars

[ladyhammercasino]

Thank you and the N1 team for the lovely dinner and boat ride at Amsterdam

Thanks to you Maria, it’s always a pleasure to meet you, I am happy you enjoyed the boat trip, we are just preparing next events for our friends at sigma and of course you are invited again and hopefully will join us there too. Best regards lars

[ladyhammercasino]

Nice interview. This is a little off-topic but who do you think would've won if Muhammad Ali and Mike Tyson met in the ring during their prime? I would've bet my money on Tyson, but maybe Ali would've worn him out before going in for the kill.

I think Ali was too fast on his feet in his prime for Tyson, in my opinion he would have played with him in a similar way like Tyson fury did with klitschko, but of course one hit by Tyson in infight could change everything. Ali was the more complete Boxer i think

[ladyhammercasino]

This is a good interview and I'm always on my mobile phone like you, surfing the web and such because I can take it wherever I want and it's so much easier. I like your answer to question number 5 were you talk about people mutually sharing the same visions and dreams together (this should also include more transparency in our industry). If only this were also a possibility for our turmoil filled world, there wouldn't be so much negativity and disagreement among people...

Thank you a lot, for transparency and trust it’s always important to meet eachother in person, you can’t hide the truth in personal talks, it’s always best to resolve things by meeting instead of electronically way

[drifter8]

I think that Iron Mike could knock donw Mohammed Ali. With all my respect to Ali , Mike was and is a beast.

In boxing you all know it is about timing and a single punch can decide the event.

[GPWA Maria]

Thanks to you Maria, it’s always a pleasure to meet you, I am happy you enjoyed the boat trip, we are just preparing next events for our friends at sigma and of course you are invited again and hopefully will join us there too. Best regards lars

You can count me in

[ladyhammercasino]

I think that Iron Mike could knock donw Mohammed Ali. With all my respect to Ali , Mike was and is a beast.

In boxing you all know it is about timing and a single punch can decide the event.

Yes but he needs to get close enough to him, Ali was better at speed and footwork

[ladyhammercasino]

You can count me in

Looking forward to

[BBCasinos]

Cheers buddy. Good interview and we also want to thank you guys for the Boattrip in Amsterdam. We had a lot of fun

[ladyhammercasino]

Cheers buddy. Good interview and we also want to thank you guys for the Boattrip in Amsterdam. We had a lot of fun

Thank you. Good to hear that you enjoyed the boat trip

[ladyhammercasino]

Who else here at GPWA is interested in boxing? #boxing #gambling #casino #onlinecasino

[GPWA Maria]

Who else here at GPWA is interested in boxing? #boxing #gambling #casino #onlinecasino

I have been meaning to get boxing for a while, but my body is not ready for it yet. I would love to do kick boxing.

[drifter8]

I am interested in boxing , martial arts and all the form of fight and wrestling ( popular and not that popular).

Boxing is a simple sport for intelligent people

Yes, Ali ws like e flash, but Mike was and he is form another universe. I read his biography, I do not know if anyone can train is he do, i.e im prison,

He should be called "Iron Will".

[ladyhammercasino]

I have been meaning to get boxing for a while, but my body is not ready for it yet. I would love to do kick boxing.

You will enjoy, it’s good sports to get your mind free after a day at computer and office

[ladyhammercasino]

I am interested in boxing , martial arts and all the form of fight and wrestling ( popular and not that popular).

Boxing is a simple sport for intelligent people

Yes, Ali ws like e flash, but Mike was and he is form another universe. I read his biography, I do not know if anyone can train is he do, i.e im prison,

He should be called "Iron Will".

You are right with intelligent people, Boxing is like chess but with body