This came up in a thread here about linking to gamble aware, and it reminded me that I'd been meaning to post a thread about this for a while.
From 1st March the Advertising Standards Agency (ASA) will be actively policing UK websites. Until the announcement I actually thought they already did, but just didn't care too much. So a change may be coming.
The ASA will ensure that gambling websites comply with both the Gambling Act, 2005 and the Code of Advertising Practice set out by the ASA.
Just a heads up!
http://asa.org.uk