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1. Use a single domain or subdomain when possible
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2. Use human-readable URLs
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3. Use keywords in URLs
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4. Canonicalize URL’s serving the same content
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5. Exclude dynamic parameters when possible
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6. Use shorter (versus longer) URLs
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7. Match URLs to titles most of the time
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8. Omit stop words when it improves readability
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9. Remove or control for unwieldy punctuation characters
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10. Limit redirection hops to two or fewer
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11. Limit folder depth
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12. Avoid hashes in URLs that create different content
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13. Avoid case sensitivity issues with redirection and canonicalization
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14. Use hyphens or underscores as preferred word separators
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15. Avoid keyword stuffing and repetition
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Something else (share it with us in a post)