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  1. #1
    Pokerface's Avatar
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    Default Bet365 Compliance Policy

    Here we go again .... received this morning:

    Dear Affiliate,


    bet365 is fully committed to ensuring its compliance with applicable laws and regulations and maintaining its high level of customer protection and satisfaction.

    As such we have updated out bet365 Affiliates Compliance Policy to include recent guidelines from our UK licensing body the Gambling Commission and it should be adhered to in conjunction with the Terms and Conditions of our Affiliate Programme.

    In keeping with our Compliance Policy we would like to remind you that as a bet365 affiliate you must ensure any advertising of the bet365 brand and its promotions is clear, transparent and not misleading.

    Our revised infraction process is now live and any consistent breaches of this policy will result in an impact to your earnings regardless of the deal or agreement you’re working on and therefore appreciate your support in helping to avoid this.

    We strongly recommend you obtain independent legal advice on the compliancy of your advertising.

    If you are in doubt regarding the compliancy of any particular material, you must seek our prior approval before publishing it.

    If you have any questions or queries in relation to your obligations under the Affiliate Programme Terms and Conditions, then please let us know.


    Please reply back to this email within seven working days before 16th September with details of all URLs you currently use to promote bet365 and to confirm you understand and agree the terms of our latest Compliance Policy. Failing to reply within the specified time will result in the suspension of your account.

    A helpful summary page produced by the UK Gambling Commission can be found here and further information on CAP advertising codes are below.

    The Advertising Codes can be located at:
    https://www.asa.org.uk/codes-and-rul...ing-codes.html

    The latest Committee on Advertising Practice Guidance can be found here:
    https://www.asa.org.uk/resource/prot...-guidance.html
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  3. #2
    tufty is offline Public Member
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    Default

    Yeah, it's non-stop with crap like that from them. Talk about overkill. I guess they have a dedicated compliance department who need to do something.

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    Default

    Least they're giving affiliates a reasonable time-frame. Not like a 3 day or less window.

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    Default

    Yeah we got it as well, 7 days is reasonable but still a bit tight..

    Anyone knows a company that doing this kind of service? for reviewing sites for UK compliance?

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    Quote Originally Posted by ocreditor View Post
    Yeah we got it as well, 7 days is reasonable but still a bit tight..

    Anyone knows a company that doing this kind of service? for reviewing sites for UK compliance?
    There are a few companies that provide compliance scanning services to the Operators. They each work in roughly the same way, they scan sites looking for keywords, advertising copy, images, brand mentions etc. The information they look for is defined by each operator, some are more sophisticated in what they look for than others, which is why you might get pulled up for something by one operator and not another.

    It's not an exact science. There isn't a defined list that you can plug in to scan against, so you'd have difficultly in using the same software as you don't know the terms the operators are looking for.

    Bet365 are one of the more thorough operators and their regular communication to affiliates will all be part of their compliance program. They'll be able to demonstrate to the UKGC how thorough they are. If a rogue affiliate slips through I'm sure they'd be able to make a case that they are doing things properly.
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    Quote Originally Posted by nwalker View Post
    There are a few companies that provide compliance scanning services to the Operators. They each work in roughly the same way, they scan sites looking for keywords, advertising copy, images, brand mentions etc. The information they look for is defined by each operator, some are more sophisticated in what they look for than others, which is why you might get pulled up for something by one operator and not another.

    It's not an exact science. There isn't a defined list that you can plug in to scan against, so you'd have difficultly in using the same software as you don't know the terms the operators are looking for.

    Bet365 are one of the more thorough operators and their regular communication to affiliates will all be part of their compliance program. They'll be able to demonstrate to the UKGC how thorough they are. If a rogue affiliate slips through I'm sure they'd be able to make a case that they are doing things properly.
    First of all thank you for the detailed response. I agree this is not an exact science and the positive thing is indeed if you're good and compliant with bet365, you are most probably good with all the rest.

    Regarding the companies you've mentioned, do you have specific names or recommendations? if you can you please share with me?

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    Quote Originally Posted by ocreditor View Post
    First of all thank you for the detailed response. I agree this is not an exact science and the positive thing is indeed if you're good and compliant with bet365, you are most probably good with all the rest.

    Regarding the companies you've mentioned, do you have specific names or recommendations? if you can you please share with me?
    www.rightlander.com
    https://comply.gig.com/
    https://wag.io/

    There may be others, but these are the three I know of. Of the three, I've used Rightlander for their link checking and also get the compliance reports which helps me identify issues on my site.
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  11. #8
    MJM
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    Quote Originally Posted by nwalker View Post
    www.rightlander.com
    https://comply.gig.com/
    https://wag.io/

    There may be others, but these are the three I know of. Of the three, I've used Rightlander for their link checking and also get the compliance reports which helps me identify issues on my site.
    What does the RightLander service cost?

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    £79.99 for quarterly scans + access to Compliance Data. You can sign up for free and get access to the compliance reports straightaway. https://www.rightlander.com/affiliates.php explains it all.
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    MJM
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    Quote Originally Posted by nwalker View Post
    £79.99 for quarterly scans + access to Compliance Data. You can sign up for free and get access to the compliance reports straightaway. https://www.rightlander.com/affiliates.php explains it all.
    Didn't expect the cost to be that reasonable, now seems a no brainer considering. On it! Thanks for the tip.

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    Quote Originally Posted by nwalker View Post
    www.rightlander.com
    https://comply.gig.com/
    https://wag.io/

    There may be others, but these are the three I know of. Of the three, I've used Rightlander for their link checking and also get the compliance reports which helps me identify issues on my site.
    Thanks so much, really helpful !

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