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  1. #1
    Casinorep's Avatar
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    Default Betfred.com and IGT's Enhanced Partnership Deal Sees Release Of Award-Winning Games

    GIBRALTAR, October 12, 2011 /PRNewswire/ --

    Betfred announced today it is taking the lead in the online gaming sector by becoming the first company to use International Game Technology's (IGT) new office and data centre in Gibraltar.

    This new deal heralds enhanced collaboration between Betfred.com, the world's largest independent bookmaker, and IGT, a market leading gaming provider.
    Utilising IGT's new Gibraltar licence gives Betfred.com full, optimised access to the IGT rgs™ and allows them to release a host of world renowned gaming titles with immediate effect.

    These include games with huge brand recognition such as Elvis, Star Trek, Da Vinci Diamonds and Monopoly.

    The partnership also enables Betfred to facilitate a transition of some of the world's highest grossing land-based casino games into the online arena.
    "Games are a key focus area for the company and we are committed to continually improving the player experience on the site," said Chris Sheffield, Betfred.com Managing Director.

    "As we are licensed in Gibraltar, it was an easy decision to make the move over to the IGT rgs platform and boost our selection of market-leading games."

    It also signals a strong move forward for IGT who have become the first purely business-to-business (B2B) company to be granted a Gibraltar Gaming Licence.
    "We are delighted that Betfred.com has become the first of our partners to be serviced from our new office and data centre in Gibraltar," said Alex Kelly, IGT vice president of Interactive.

    "IGT has always seen the value and appeal of Gibraltar as a world-leading gaming jurisdiction and our new Gibraltar office is ideally located for the sustained growth of our Interactive business."

    This successful launch is the second in as many weeks for Betfred.com following the recent evolution to a sleek new website. The improved IGT partnership underlines a sustained investment in the online sector and a continued commitment to increase market share.

  2. #2
    grem's Avatar
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  3. #3
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    I am not sure about their online offerings and whether they have any sportsbetting software, but if you are a slots lover and have been to land based casinos....you have probably played their games before....

    I am interested to what this new partnership will mean for their games....

    Rick
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  4. #4
    Engineer's Avatar
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    12.4 If you do not deliver 1 new customer registration within a period of three months (billed months) we may terminate this Agreement immediately by delivery of written notice to you.
    Too bad -- I could have earned some good money with this program now that they have IGT slots.

    I suggest everyone steer clear of this program until they delete clause 12.4 from their T&Cs. Send your traffic to casinos that won't steal your residual income.

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    Anthony-Coral (13 October 2011)

  6. #5
    Anthony-Coral is offline Former Employee of Coral
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    Hey There Engineer, great timing! I'm currently trying to get that very clause removed or amended in some way so stay tuned for an update

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    Engineer (13 October 2011)

  8. #6
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    In the year that I've worked with Betfred, we've never actually enforced this term. Didn't even realize it was there. Hopefully shouldn't be too difficult to get it changed.

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    Anthony-Coral (13 October 2011)

  10. #7
    Anthony-Coral is offline Former Employee of Coral
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    Quote Originally Posted by grem View Post
    is IGT casino games, sportsbetting software or both?
    Hey Grem, Betfred is the world's largest Independent Bookmaker, started in 1967 and now with an annual turnover of around £4 Billion and around 1,400 betting shops in the UK. What started in around 2005 as just an online sportsbook now also has Casino, Poker, Mobile Betting, Lotto, Live Dealer and Bingo.

    Give me a shout if you need any more information.

  11. #8
    Engineer's Avatar
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    Quote Originally Posted by HodgeyBoy View Post
    Hey There Engineer, great timing! I'm currently trying to get that very clause removed or amended in some way so stay tuned for an update
    I always have great timing -- LOL. Seriously, that's good news. Hopefully you can get it deleted -- quotas are for the birds.

  12. #9
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    I agree that the quota term is a bad one and although I do currently work with them, I would NOT recommend them to other affiliates with that term in place.

    Stating the term hasn't been used means nothing, if it isn't important remove it......

    The existience of that term means the program is NOT Small Affiliate Friendly.

    Rick
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    If an affiliate program is not small affiliate friendly (especially small US Affiliate), then they are NOT Affiliate Friendly!

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