Rick,
The new audit figures are as follows:
- 25% = 17.50 %
- 30% = 21.00 %
- 35% = 24.50 %
- 40% = 28.00 %
- 45% = 31.50 %
Figures are
still well below what BetSofa Affiliates are stating on their site.
Over two (2) decades as a casino affiliate, and I have never seen, or known of an affiliate program to pay over their advertised commission percentages. However, in those two plus decades I've seen oodles of affiliate programs choose to highly inflate their TRUE commission percentages, as is the case here with BetSofa Affiliates.
A couple of % lower is one thing, and pretty much acceptable.
EG - $100K lost by tagged players, an affiliate on 45%, has $/€/£ 13,500 (or crypto equivalent) of their rightful commission stolen by BetSofa, because that 45% is not what affiliates are paid to their pocket. Instead, they only receive 31.50% commission payment.
Imagine making a term deposit investment at a bank. The Bank advertises 1.5% return on your investment. However, when the bank pays out your dividend, instead of receiving 1.5%, the bank pays you 1%. You approach the bank and state, you advertised 1.5% but you only pay 1%. The bank replies, yeah sorry about that, we have "Admin Fees", and that 0.5% covers those fees.
People would go berserk and rightly so...
Most affiliate programs think it's OK to BS their partners with FAKE commission percentages, and charge insane fees.
What these programs fail to remember is, without affiliates sending them players, their casinos etc., etc., would be out of business. Yet they continue to bite the hands that feed them. The affiliate hands which send them their Bread and Butter.
My advice, if a program will not be honest about their true commission percentages, can you really trust them not to shave/scam you...