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When visitors see the same old ad constantly, it tends to be ignored. This is known as banner burnout. A method to deal with it is called frequency capping. I know myself personally, and when I visit a website, I tend to overlook any ad, once I know it is an ad. And if you pay particular attention to most casino ads, they have a variety of flashing lights and they beg to be ignored. How many flashing ads have you seen with claims of big bonuses? Of course they are common, so you need to be more ...