Caesars (Harrah's) makes move into Italy

[The Buzz]

Caesars Interactive Entertainment (formerly known as Harrah's Interactive Entertainment) continued his expansion into Europe after announcing its World Series of Poker online poker room will be available in Italy.

CIE said it has entered a long-term agreement with Microgame to advance the WSOP brand in Italy via both online and offline tournaments.

From Poker News:

“This agreement is a logical step in our European and global expansion strategy to partner with leading local companies as we look to expand the WSOP brand,” said Caesars Interactive Entertainment CEO Mitch Garber. “Microgame is a clear leader in Italy and we look forward to working hard together to grow the poker market.”

Indeed, Microgame operates the largest poker network, the People’s Poker, in the newly-regulated Italian online market. The network consists of over 120 online poker sites, which will be co-branded with the WSOP brand. The plan is to use Microgame’s online and at retail options, in addition with the WSOP brand, to introduce poker to new players.

“We are honored to have been selected as the exclusive Italian partner for the WSOP,” said Microgame CEO Fabrizio D’Aloia. “The People’s Poker Network, powered by Microgame, confirms its position of leadership in the Italian Poker Market and we are truly excited to offer our customers something unique. The WSOP has over 40 years of history and heritage and an alliance with Microgame online marks an exciting new chapter for both of us.”

[JoeAdams]

It's a good thing that after the changing of name of Caesar's to Harrah's Interactive Entertainment, a good sign of improvement like the said expansion was still seen on them.

[davenewgates]

I am excited for the next WSOP next year, I believe this new expansion will make a bigger number of participants in that poker tournament.