Just received the following regarding Virginia Lottery
Affiliate Partner,
We are writing today to inform you of a significant change coming to the Virginia Lottery’s Affiliate Program in 2025.
Beginning on Friday, January 3, 2025, the commission structures available to Virginia Lottery Affiliate Partners will be changed to a single CPA (cost-per-action) only model, which will compensate the affiliate $50 for each new referred, qualifying player.
After January 2, 2025, all new affiliates will operate under the new $50 CPA-only model. Additionally, any existing affiliates enrolled in a revenue-sharing commission model (tiered, fixed or hybrid) will be migrated to the $50 CPA-only model. The same migration will apply to those affiliates enrolled in the $80 CPA-only model.
All current affiliates on a revenue-sharing commission model will continue to receive the agreed-upon commission on any players referred through January 2, 2025. The monthly commission will continue for five years from the date of said player meeting the requirements of a qualified affiliate partner referral.
We realize this change may generate questions or concerns. As always, we encourage you to contact Affiliate Program Manager Jordan Pye at jpye@valottery.com. She will reply to your inquiries as soon as possible.
We look forward to our continued collaboration!
Sincerely,
The Virginia Lottery


LinkBack URL
About LinkBacks
Reply With Quote

