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  1. #1
    Pokerface's Avatar
    Pokerface is offline Public Member
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    Default Changes to the Virginia Lottery Affiliate Program

    Just received the following regarding Virginia Lottery

    Affiliate Partner,
    We are writing today to inform you of a significant change coming to the Virginia Lottery’s Affiliate Program in 2025.
    Beginning on Friday, January 3, 2025, the commission structures available to Virginia Lottery Affiliate Partners will be changed to a single CPA (cost-per-action) only model, which will compensate the affiliate $50 for each new referred, qualifying player.

    After January 2, 2025, all new affiliates will operate under the new $50 CPA-only model. Additionally, any existing affiliates enrolled in a revenue-sharing commission model (tiered, fixed or hybrid) will be migrated to the $50 CPA-only model. The same migration will apply to those affiliates enrolled in the $80 CPA-only model.

    All current affiliates on a revenue-sharing commission model will continue to receive the agreed-upon commission on any players referred through January 2, 2025. The monthly commission will continue for five years from the date of said player meeting the requirements of a qualified affiliate partner referral.

    We realize this change may generate questions or concerns. As always, we encourage you to contact Affiliate Program Manager Jordan Pye at jpye@valottery.com. She will reply to your inquiries as soon as possible.

    We look forward to our continued collaboration!

    Sincerely,
    The Virginia Lottery
    nousviz.com

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  2. The Following 2 Users Say Thank You to Pokerface For This Useful Post:

    Anthony (30 December 2024), universal4 (30 December 2024)

  3. #2
    MJM
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    Default

    Also got this, I prefer revshare over the CPA but at least they are handling the switch by paying current revshare players for five years.

  4. The Following User Says Thank You to MJM For This Useful Post:

    universal4 (30 December 2024)

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