Clicks vs RMP's

[TravG]

I have over 140 clicks this month for my casino sites and no RMP's? Anyone want to sher what their average click to RMP is? If anyone has some really good converting casinos for both US and non US please share.

Thanks

[universal4]

Too many variables.

What were the keywords they used to get to the site? Was it free anything?
Was it a banner click or a text link click?
Were the clicks from pages that had a heavy use of the word free?
Were the clicks from mostly review pages or just general ads (banner or text) scattered across the site?

Rick
Universal4

[TravG]

I dont use anything regarding free- learned my lesson with that with my poker websites. They all came review pages as that is only place I put links to actually visit the casino.

[GFPC]

I think the main thing here is - what keywords are used and what pages they are coming in on. Go into WMT and Analytics and exactly find the exact keywords used - country and what pages were clicked. It could be some random terms. 140 clicks is not much either to go on.

[TravG]

I will have to check out what terms were used. 140 clicks seems like a decent amount to me. I guess casino is different than poker. On my poker sites I get about 10-15% conversions.