Conversion Rate

[oc+]

Is it the financial crisis then as I have about 250 clicks a day, 1 sign up a week.

Yes they are spread over about 90 casinos/poker/bingo etc...surely when so many click the casino site should be providing more on their homepage to score?

If the rule of thumb was guaranteed I would be a very rich man.

[casinogod]

I was wondering how long do you promote a brand before you decide it just isn't going to convert for you? I've experienced zero clicks/no downloads on some brands for the past six months. Would you continue to promote or would you say enough is enough and move on?

I dont know how much traffic the site in question is getting but, 6 months with no clicks implies the code is not working.

If the code is working (you can check that yourself, by clicking on a link) then check is your site actually getting any traffic (add a free stats counter).

If the code is tracking clicks but you are not getting sign up's then that is what I would call a conversion issue and would suggest you change to promote something else.

I would have said enough is enough months ago, I give a banner a max of a month and generally only 2 weeks to 'prove itself'.