Conversions

[BettingBoss]

Hi guys.

What sort of conversion rate would be of concern for a relatively new site?

I'm getting around 170-200 bookmaker clicks (per bookie) without a single sign-up. Is that normal? Better/worse than average?

Just looking on some guidelines as to whether I should be concerned about these numbers.

Thanks as always!

[affy]

Hi guys.

What sort of conversion rate would be of concern for a relatively new site?

I'm getting around 170-200 bookmaker clicks (per bookie) without a single sign-up. Is that normal? Better/worse than average?

Just looking on some guidelines as to whether I should be concerned about these numbers.

Thanks as always!

Conversion depends of many factors but in general I'd say that there is something wrong if you are not able to convert that amount of clicks into registrations that turn into depositors.

Are you sure your clicks come from keywords that are relevant to what you offer and/or what people are looking for?

E.G.: the keyphrase "Free livestream game X" might result in a lot of traffic but if they click and get a registration-page of a bookie... well that doesn't really convert. Whilst ranking on the keyphrase "betting on game X" leading to a bookie with the quotes for that relevant game converts better.

Seems simple and logic but I still see tons of affiliates that rank for irrelevant keywords/phrases. True this might generate tons of traffic but no real punters.

[BettingBoss]

Hey.

Yeah, the keywords are all gambling-related. Such as "best nfl odds" - "sign up to BetOnline".

Or banners etc.

[Cash Bonus]

Conversion certainly depends upon many factors and if you can't get new depositing players, then something's wrong. My advice to you would be to just keep focusing on social media advertising (this is what I mostly do), but don't overdo it of course. Also, see what you rank best for with regards to keywords and such. I'm sure you will eventually see the results. It's just a matter of time. Keep in mind that the competition and the number of affiliates has increased a lot from only a few years ago and these also play important factors.

[affy]

Hey.

Yeah, the keywords are all gambling-related. Such as "best nfl odds" - "sign up to BetOnline".

Or banners etc.

Not sure if you are targeting US (looked at your signature site but maybe you are talking about another site you own) but your site does not appear in the SERPS for those keywords...

If you are sure you rank for those terms your conversion should be much higher. You should be able to get at least 10 FTD/NDP for the clicks and if the whole "funnel" is perfect even more.

[casinoFM]

Can you confirm all your clicks are from real visitors and not from bots? You also should regularly check the bookies landing pages....these have a massive impact on the conversion as well. Some operators use for instance still LPs which arent mobile friendly.

[BettingBoss]

Thanks all for your help.

As I said, the site is new so not ranking for top keywords, but many articles are making the top spot on Google.

I believe the clicks are genuine, but as the traffic increases and i start to rank for keywords, hoping to see an increase in sign ups.

I'll keep at it!

[TheGooner]

I'm getting around 170-200 bookmaker clicks (per bookie) without a single sign-up.

I believe the clicks are genuine

At a ratio of 0/170 and 0/200 clearly MOST of the clicks are NOT genuine people interested in signing up to play at the bookie you've linked to.
I think that there is ample evidence of that.

You will have a high proportion of bot traffic from all the known suspects. These bots from google bing yandex etc simply follow all paths on a website and register as clicks even though there is not a human behind it.

If your bookmaker program provides ip addresses in the traffic reporting or hits log you can quickly check you yourself.

For example in my hits log yesterday for a major bookie I see my latest 20 clicks are from :
66.249.75.133, 66.249.75.136, 66.249.75.129, 66.249.79.9, 66.249.79.30 (google).
207.46.13.176, 207.46.13.200, 157.55.39.179 (microsoft server)
40.77.167.109, 40.77.167.42, 40.77.167.176, 40.77.167.206 (msn search)

91.242.162.77 (Qwant), 54.36.150.154, (OVH SAS)

209.170.125.226 (telia), 67.22.204.51 (prem comms), 66.65.26.81 (Charter Comms), 73.160.29.246 (comcast), 137.25.143.62 (Charter Comms), 185.158.250.47 (all Sys UK).

So the first group of 12 are all major institution bots, while Qwant and OVH are known bot farms so all these 14 are worthless traffic. Of the remaining six - all of them do both ISP and server hosting - so they may be real people - or servers.

I'd estimate that of those 20 "clicks" only 2/3 were real people.

I spend a great deal of time banning and filtering out major server farms like Amazon, OVH SAS, Colocrossing, CLoudflare etc, so my numbers are better than most - but as you can see ... there is a lot of useless traffic out there.

[casinoFM]

Had a look at Semrush, and couldnt see so much organic traffic. But when checking your website i noticed a few more things:

1. Your betting tips link to the main landing page of a bookie. You should be able to generate tracking links to different sections on the site, eg if you are promoting football (soccer) - BTTS Team A vs B, you should link directly to that match or maybe even make sure that prediction is on the bet slip when the reader enters the bookies site.

2. secondly, your betting tips in general miss out betting related information. I personally dont think you have to overcomplicate things and confuse readers with how to bet with units, but still you have to point out the value of the betting tip provided by your authors. Because thats what your readers expect: When following your betting tip the reader will generate money if he follows your advice. But instead, your betting tips are only match previews without any value for a punter. It feels like your betting tips are written by someone who never or only occasionally is betting himself.

3. your guides are to short and lack of important information. I doubt they will rank.

[Former Member 14]

Can you confirm all your clicks are from real visitors and not from bots?

That's the key right there. Are these actually human clicks? A metric which you definitely need to know.

To give you an idea how much "bots" and other non-human clicks can screw with your 'real' stats. One of my casino portals was getting around 10K p/month in unique visitors. However, when I filtered out all the non-human-traffic, that 10K was reduced (at times) by 70%. Meaning 7K was "bots" etc., etc., and only 3K (30%) was actually bona fide human traffic.

Hence your 170-200 bookmaker clicks (per bookie)... could very well be reduced by 70% (or even more - depending on what security/blocks you have or don't have to keep the cr#p out. EG - visits from ISP's... not servers and or clouds).

@ 70% bot traffic your only getting 51 - 60 human clicks.

Working on those figures, and other lacking on page factors (pointed out by others here) is likely why your not seeing any signups

[BettingBoss]

Thanks for the help and advice.

I'll definitely make sure my writers start including more betting-related advice as opposed to just previews.

My bookie reviews are being redone. The BetOnline review has been redone, so hopefully that's on par with what they should be?