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  1. #1
    RacingJim is offline Public Member
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    Default CPA Deal Negotiations

    Any tips on CPA Deal negotiations?

    What things should I be looking for, what things should I be wary of? This is with 2 well-known sports bookies.

    I'm looking at rev share + CPA deal, I was previously on a larger rev share but will be cutting rev share by 5% to get the CPA, what is a good deal within industry standards?

    Should I be looking at depositing customers triggering the CPA immediately or should it be wait til deposit + wager?

    First time I've done this and I don't want to make any schoolboy errors and end up worse off.

    Cheers!

  2. #2
    RacingJim is offline Public Member
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    Also in terms of sports vs Casino vs poker, should I have different deals in place for each or should I have a general catch-all deal for my whole customer-base? I promote all the offers individually and would assume a casino player is worth a lot more than a sports player.

  3. #3
    RacingJim is offline Public Member
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    I guess everybody is being cagey?

  4. #4
    -Shay- is offline Public Member
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    Default

    I'd make the deposit be the trigger - not the bet. Also, you want to make sure the deal is a win-win for you and the book, so consider the lifetime "value" of the player, paying attention to the 5% you're giving up. If it is possible, I'd go with different deals for different channels to accurately reflect the difference in player values per channel.

  5. #5
    RacingJim is offline Public Member
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    Cheers Shay, any others?

  6. #6
    TheGooner's Avatar
    TheGooner is offline Private Member
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    Sorry RacingJim - I can't help - I don't deal in CPA deals.
    I've had enough 5 figure punters pop-up to know that CPA is just leaving money on the table if you have good players.

  7. #7
    thebookiesoffers is offline Former Member
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    Quote Originally Posted by TheGooner View Post
    Sorry RacingJim - I can't help - I don't deal in CPA deals.
    I've had enough 5 figure punters pop-up to know that CPA is just leaving money on the table if you have good players.
    not quite true though. he mentions rev share + cpa

    If an affiliate firm can't push the revenue share any higher bolting on a CPA as well in exchange for a better spot it could be a good way to increase earnings.

    I am also aware of probably one of the biggest sports betting affiliates in the world that wont touch rev share if they can help it. I'm sure all the sports affiliate manager know who I mean. It all depends on your product

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