design or content

[Artem]

Clearly, content is more important than design. But when launching a new site it is better to choose a good optimized template for CRM than to change or optimize it later. Pay attention to have breadcrumbs and scheme built in. Fast loading site, lazy loading pictures, modern image formats WEBP and other modern chips for internal SEO

[Randy Ray]

Isn't it better to put the time and effort into good content instead of unique design? Unique design is not going to help you get new hits, but unique and good content is. Cookie cutter designs are working for a reason. No?

You're right. There are plenty of off-the-shelf designs that work fine; spending a lot of money on design comes later if at all. Publishing crap content on a crappy design is the worst case scenario, but you don't have to settle for either.

[alexawilson]

Both are important and weighs the same !!