Apple has added a do not track feature to the test version of Safari, according to the Wall Street Journal. That means when the new version of Safari debuts, Chrome will be the only browser that doesn't have a do not track feature. Considering how important tracking people is to Google, I wonder if they'll add a do not track feature to Chrome, or if they'll take the stance that consumer don't "really" want the feature.

The other big question is how this affects the affiliate marketing industry. Firefox's do not track feature basically informs Web sites they do not want to be tracked. Complying with the request is voluntary.

The bigger threat to affiliate marketing could from the "Private Browsing" that Firefox offers.

As per the Mozilla Web site:

What does Private Browsing not save?


  • Visited pages: No pages will be added to the list of sites in the History menu, the Library window's History list, or the Awesome Bar address list.
  • Form and Search Bar entries: Nothing you enter into text boxes on web pages or the Search bar will be saved for Form autocomplete.
  • Passwords: No new passwords will be saved.
  • Download List entries: No files you download will remain in the list in the Downloads window after you turn off Private Browsing.
  • Cookies: Cookies are file​s created ​by websites​ that​ store information ​on your​ computer​, such​ as your​ preferences ​when​ visiting​ a certain site​. These will​ not ​be stored. For more information on cookies, see Cookies.
  • Web cache files: No temporary Internet files or cached files from web pages will be saved until you turn off Private Browsing.