Do web addresses or QR codes for affiliate programs matter more to you?

[MichaelCorfman]

I’ve noticed affiliate programs are increasingly using QR codes in advertisements targeted directly toward affiliates. In several advertisements, I’ve even seen QR codes used as a replacement for publishing an affiliate program’s website address - not just as a complement to the web address.

For this week’s poll I ask about the relative importance to you of an affiliate program publishing a QR code for their affiliate program site versus the web address of their affiliate program site. Do you have a strong preference one way or the other, or are you neutral?

Personally, there are many contexts where QR codes make excellent sense to me. For example, on TV shows where they allow viewers to quickly navigate to the relevant page on the web using their phone. Or on a sidewalk sign to quickly get additional information.

But in an advertisement for an affiliate program in a magazine? Personally, I definitely want to see the website address. What about you?

Besides voting in the poll, please share your thoughts and experience using QR codes. Do you use them a lot or not at all? When are you most likely to use them.

Michael

[NoDepositCasinos]

I’ve noticed affiliate programs are increasingly using QR codes in advertisements targeted directly toward affiliates. In several advertisements, I’ve even seen QR codes used as a replacement for publishing an affiliate program’s website address - not just as a complement to the web address.

For this week’s poll I ask about the relative importance to you of an affiliate program publishing a QR code for their affiliate program site versus the web address of their affiliate program site. Do you have a strong preference one way or the other, or are you neutral?

Personally, there are many contexts where QR codes make excellent sense to me. For example, on TV shows where they allow viewers to quickly navigate to the relevant page on the web using their phone. Or on a sidewalk sign to quickly get additional information.

But in an advertisement for an affiliate program in a magazine? Personally, I definitely want to see the website address. What about you?

Besides voting in the poll, please share your thoughts and experience using QR codes. Do you use them a lot or not at all? When are you most likely to use them.

Michael

QR codes are convenient for some things, but I’m not a fan. Maybe it's because they’re not as common where I live compared to other countries.

If you ask me about their importance to me, I’d say none. Now, if we’re talking about preferences, I prefer the website address 100%; it’s just more convenient for me, and I only use QR codes when there’s no other option available.

[North]

Well, as stated QR code can be useful in some instances and others it lacks. You just have to know when to use it. Also in Asia its widely more used and its more ingrained to just whip your phone out and scan a QR whilst in Europe it might not be the case. So knowing the demo is key.

I'm thinking maybe also in an SEO first view, sometimes getting the brand search for the site, program or the URL could be nice but for a user if you see the URL and see a QR and you can just point the phone and get to the website that's much more convenient. So probably having both. You want to know where you are going to be taken when you scan a QR.

With that said we have brands that are ramping up the use of QR massively for advertisement.