
Originally Posted by
xecutable
While I do keep an eye on my traffic, Google's changes are so random and illogical that it's impossible to conclude anything. Yes hundreds of theories about drops, increases, but who really knows the real reason.
Fully agree.
Although I've had some major keywords on page #1, suprisingly the number of organic search stayed about the same when those keywords went down the drain. Therefore I more and more consider not to spend that much time and money anymore on SEO, just for the free traffic it may generate.
Many thousands of websites in our industry are competing for identical keywords, but there are only 10 slots available on page #1 and over 95% of the people don't even bother to take a look at page #2 and up. Sometimes I even ask myself if that aspect of SEO isn't a highly overrated. Imho there are only a handful of webmasters who can make a living fully based on organic search results from their product keywords.
So I rather rely on my social media channels and CPC campaigns, keeping a close eye on site data with GA and trying to build websites the visitors like. I think, especially today with social media involved, the best way to get free traffic is by word of mouth. A substantial number of my visitors find the sites by searching for the domainname.
"Depend on the rabbit's foot if you like, but remember it didn't work for the rabbit." R.E. Shay