There are good arguments for working with a small number of select affiliate programs. And there are good arguments for diversifying and working with a larger number of affiliate programs.
The tradeoffs evolve as affiliate programs evolve, and the right strategy historically might not be the right strategy today. New affiliate programs are starting all the time, some that last and some that don't. And programs that were once good sometimes disappear or are not as good to work with as they once were.
For today's poll I ask how the number of affiliate programs you work with today compares with the number of programs you worked with a year ago.
Besides voting in the poll, please share the reason for any change. And also share what changes you expect to make in the future and why.
I was thinking about this today because a group of us met this morning to discuss the affiliate programs Casino City works with, and there was a view that we should reduce the number of programs significantly from the very large number of programs we work with today, a number of which are not generating enough revenue to justify an ongoing relationship.
Michael


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