Does a casino really pay a Listing Fee on affiliate website?

[casinobonusguy]

The great guys don't have to pay anything as they deliver big revenue ,back in the good old days of 2012 , I did not ask but was offered guaranteed $22000 a month to give a group top 5 and I made more than that every month .They are no longer in business and it was a sad day for me when they closed shop . I never have asked Rewards or Deckmedia Group for anything ,these guys have a great reputation and if you have traffic they will convert.

[Mattbar]

thats an interesting idea. though i assume that most just vanish when you ask (not a bad thing) while those that persist, message you endlessly after paying the fee?

Those that paid the fee tended to be more serious so we didn't have that issue much. We only did a handful of listing fees with white labels and most of those ended up getting their own licenses and setting up their own platforms shortly after, showing they were the more serious and properly funded ones anyway. We were clear that listing fees did not guarantee FTDs only exposure and any that pester thereafter just got a canned response to that effect.

This is all going back a few years now though and things change so I don't know how successful listing fees are now. We certainly get a lot less programs contacting us so there is less opportunity to do them.

[cryptocmd]

We tried it the other way round and it settled the question for us. On a crypto site with 26 brands we never ask for a listing fee, but new brands ask us for placement every week. Our answer is always the same: you go to the bottom of the list until you have a payment history with us, then you climb on what you actually pay per click. Two things happened. The brands that were only after a vanity spot vanished, exactly as Mattbar says. The ones that stayed asked what it would take to move up, and that conversation ends in a better rev share, not a fee. A fee buys them a position for a month; a higher share pays us for as long as their players last. The other reason we don't take fees: the moment a position is bought, the ranking is no longer ours, and readers notice that faster than operators do.

[GlobalPokerSites]

Increase the organic traffic enough through unique content and hopefully you will have brands reach out to you for collaboration rather than vice versa.

[BMF_Partners]

From the casino side, we rarely pay listing fees, we'd rather invest that money into a better revshare % or a better hybrid for affiliates.

Whenever an affiliate reaches out to us, we immediately check how much active traffic you have. If your website shows 0 traffic, it will never be justified for us to pay a listing fee

If you are an established affiliate who is known for delivering high quality traffic, only THEN I would start charging listing fees! That's how the big names in the industry operate right now anyway..

Bottom line is: a site that proves it converts (starting on revshare) will get better terms from us than one asking for a flat fee up front

[abidseo]

Andrew's post above is really the key one, and it lines up with everything else said here. From the SEO side I would add this: programmes do not pay for a listing, they pay for a ranking. The moment you hold a top-three position for a commercial term in their target geo, the dynamic flips — they start emailing you, and that is when fees, flat placements and better revshare get discussed without you having to ask.

For your situation specifically, I would stop pitching the fee entirely for now and do the reverse: take two or three brands on standard revshare, rank the pages, then document what happens in a simple one-page media kit — Search Console clicks and impressions for the relevant queries, plus any FTDs that resulted. Once you can show a brand that your page actually sent them depositors, the same conversation that got you a "no" at $300 becomes a very different one. Cold-pitching a fee with no traffic proof is what makes it read as a grift, as HALL_DIDS put it — the proof has to come first.