Does this sound right?

[TravG]

I know this is a very vague question, but per google I have had over 200 clicks in the last 30 days for the top 3 keywords I have trying to optimize for but only 29 new RMP's for casinos. Thats just under 15% search to deposit.

My keywords are deposit driven in my opinion. If someone searches using these keywords you would think their intention would be to sign up.

I know the keywords would be a huge factor and most will say it depends on x,y and z and 1, 2, 3 but roughly what do guys set as a target % of search to RMP?

Now that I write this I am also going to go back and see what search to sign up is and then sign up to RMP.

Any thoughts or sharing?

[Moonlight Cat]

I have had over 200 clicks in the last 30 days for the top 3 keywords I have trying to optimize for but only 29 new RMP's for casinos. Thats just under 15% search to deposit.

And you think this is bad? 1 new RMP for every 7 clicks, i think this is great results.
And what you want? 1 click = 1 new RMP ?

[thebookiesoffers]

Half decent sign up rate, also have a look at what your bounce rate is

[xecutable]

How about the factor that you have no control over: the ability of the given brand/s to convert. Don't get me wrong it's always good to look for the problem within your site (if there's a problem), but some brands just cannot convert well given traffic.

There are tons of factors you can throw in as well, the time of the year, the traffic region, current ongoing promotions or ads of a given brand etc. For example on a deposit driven keyword I usually get around 20 deposits per month. However when the given brand launches TV ads that doubles or triples. If am not aware of that fact, might be easily taken as "I rock I have improved my content" when the truth isn't anywhere close .

So yeah. There was a post by TheGooner somewhere explaining comparisons month to month and how you can't compare at all cause there are so many factors involved that it purely makes it guessing and you see whatever you want to see based on assumptions.

[bonuscenter]

Many but many people visit web sites for browsing only...

Other webmasters are also looking into Google to check the websites of competitors ...

I think 15% conversion rate is very good, excellent.

[CoopersPick]

trying to figure out why conversion rates are so high or low will drive you crazy. I have had days of 4000 hits with 1 opt in and days of 100 hits with 10 opt ins. Stats will drive you nuts just keep on creating quality landing pages, promotions, and enjoy the fruits of your labor!