In a response to Spelmarknadsutredningen making a series of new iGaming recommendations, including advertising controls and permanent spending caps for players, the European Gaming and Betting Association (EGBA) criticized the report, claiming, while it is "well-intentioned" it would put the success of Sweden’s regulated market “in jeopardy" and drive players to the black market.
The EGBA added that while there are proposals in the report "which are welcome, including the introduction of gaming supplier licenses for game developers and suppliers," it is concerned that "the frequency and scope of regulatory changes" jeopardizes the ability to "provide Swedes with a safe, attractive and regulated online environment where they can bet."
Maarten Haijer, Secretary General, EGBA, said:
Read more here: https://www.egba.eu/news-post/sweden...ing-websites1/“EGBA members, including BOS, accept their shared responsibility to protect customers, and we are continuously considering what we can do more, but, fundamentally, the best way to protect customers is to ensure they play inside the regulated market with companies who are licensed in and apply the consumer protection laws in Sweden. The cumulative effect of more restrictions on the Swedish market will be less channelling and more unregulated black market gambling. Despite being well-intentioned, this would be clearly counter-productive and will damage the safety of the consumer.”


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