According to sportsbook provider Kambu, the European Championships in France will be the first major football tournament where second screen betting becomes the primary way to place a wager.
An analysis of data from the sportsbook provider also shows that the higher the profile of an event, the more likely it is that users will place a bet on a mobile device while watching the action. For the biggest sporting events, around 65% of bets wagered through Kambi’s market-leading sportsbook come from mobile, compared to 45% for smaller events.