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Thread: Flat fees

  1. #21
    Syndicate is offline Public Member
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    But on the other side - What about if you are getting the click through but it's not converting? Surely it's job done from the website owner? Afterall, it's clearly an issue with the product and service!

    I must admit i've got the the stage when i won't deal with affiliate programs - In fact, i even send away ''fixed priced'' advertising, and i ignore 95% of requests. And, while that doesn't come over has good business, i believe you have to choose who you will and won't work with!


    Quote Originally Posted by Miles_Videoslots View Post
    Can in ask this then .. if a flat fee is paid what if any Guarantees are given If any?

    Do you tell the program pay me so many $ and for that you'll get X amount of Players?

    What promises do you make to that program that investing in you on a flat fee basis will give them any sort of Return.

    After all the affiliate business is driven by ROI from both sides isn't it ?

    I am just curious as for the most part the programs i have worked with in the past just do not do it and tend to rather negotiate others ways of getting a deal done Like CPA and Hybrid and Better Rev Share % etc.

    Not all programs abide by the principles of Screw the affiliate by applying {5%, shaving, deducting insane costs,} there are plenty good ones still left.

    If no promise is made by the affiliate regarding ROI on flat fees then do you put some sort of make good in your deal . i.e if you dont get x amount of players or x amount of clicks over 3 months then we will keep you listed until you do in the same places we sold off in the first place or do these just get sold off to the highest bidder after the time frame have been reached?

    Again i am not in anyway saying its not a good option and if its part of your business model and it works great i m just curious and wanting to know the thoughts of the people asking for this.

  2. #22
    Syndicate is offline Public Member
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    Hilarious!! - If it's an Israeli brand i wouldn't even discuss with them until they had sent me a gesture of goodwill!! - It's always the same patter, and not worth the effort!!

    On that note, i see WilliamHill are using locals in Germany although with an English name. Mind you, names don't mean a lot because nearly everyone in India has a second English name! - i always ask them for a link to their linkedin profile and never hear from them again!

    Quote Originally Posted by RacingJim View Post
    Some of the bigger brands clearly have an extra pot of money for things like buying top positions, buying banners during big events etc, probably taken from their poor treatment of affiliates e.g. crap cookies, hidden fees, detagging high value players etc. I've sold space before to a couple of the bigger wolf of wall street Israel brands.

  3. #23
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    Casinorep is offline Public Member
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    Quote Originally Posted by Miles_Videoslots View Post
    Can in ask this then .. if a flat fee is paid what if any Guarantees are given If any?

    Do you tell the program pay me so many $ and for that you'll get X amount of Players?

    What promises do you make to that program that investing in you on a flat fee basis will give them any sort of Return.

    After all the affiliate business is driven by ROI from both sides isn't it ?

    I am just curious as for the most part the programs i have worked with in the past just do not do it and tend to rather negotiate others ways of getting a deal done Like CPA and Hybrid and Better Rev Share % etc.

    Not all programs abide by the principles of Screw the affiliate by applying {5%, shaving, deducting insane costs,} there are plenty good ones still left.

    If no promise is made by the affiliate regarding ROI on flat fees then do you put some sort of make good in your deal . i.e if you dont get x amount of players or x amount of clicks over 3 months then we will keep you listed until you do in the same places we sold off in the first place or do these just get sold off to the highest bidder after the time frame have been reached?

    Again i am not in anyway saying its not a good option and if its part of your business model and it works great i m just curious and wanting to know the thoughts of the people asking for this.
    The many reasons that justify this model have been mentioned here Miles. But of course, it has to be a win win for both sides - and that was why I posted this topic, to gauge input from both sides as to how it would or wouldn't work.

  4. #24
    baldidiot is offline Private Member
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    Quote Originally Posted by Miles_Videoslots View Post
    I can see from a PR Perspective and a Get your Brand out there perspective it may be a good thing but we don't do it because there is always that burning question what do we get in retune and how do we measure that success or failure with CPA or Rev Share etc you can at least put a Player number to that :
    So for you it sounds like it wouldn't make sense, and I bet that holds true for most of the smaller less saturated brands. But there are plenty of companies out there who are willing to spend the money (for various reasons). Especially the big sportsbooks - it's these guys who tend to make the offers.

    I can also see the value for a brand new site where affs aren't willing to take the risk on an unknown and where sign up rates may be higher than normal for the brand.
    onlinegamblingwebsites.com - Formally known as goodbonusguide.

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  6. #25
    Triple7 is online now Private Member
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    For saturated brands it's interesting, but also for newer brands it could be interesting. If they convert and keep their players playing, it's worth the investment perhaps. Also being on some serious affiliate websites, attracts more new affiliates. Some of the serious websites promoting a certain brands, says way more to me than some standard e-mail approaches by their affiliate managers.

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  8. #26
    baldidiot is offline Private Member
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    Quote Originally Posted by Triple7 View Post
    For saturated brands it's interesting, but also for newer brands it could be interesting. If they convert and keep their players playing, it's worth the investment perhaps. Also being on some serious affiliate websites, attracts more new affiliates. Some of the serious websites promoting a certain brands, says way more to me than some standard e-mail approaches by their affiliate managers.
    Yeah exactly. Some AM's even use it as part of their sales pitch - "as you can see we're already listed on sites such as....".
    onlinegamblingwebsites.com - Formally known as goodbonusguide.

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