Daily fantasy sports operator PrizePicks has filed a federal lawsuit against former Director of Social Media, Judah Huffman, accusing him of stealing highly confidential trade secrets. The lawsuit alleges that Huffman uploaded sensitive company documents to his personal ChatGPT account just weeks before resigning to join rival DraftKings, in violation of a non-compete agreement.

From SCCG Management:

According to the explosive 42-page complaint, Huffman, while still employed at PrizePicks in April 2025, uploaded two critical documents to his personal ChatGPT account:

1. A “Brand Planning Document”: Allegedly containing detailed market research, analyses of PrizePicks’ brand, market share, user demographics, growth opportunities, and future branding plans – the culmination of significant investment.

2. “2025 Team Goals”: Reportedly outlining the entire marketing organization’s confidential goals, strategies, metric targets, and user growth plans.

PrizePicks asserts these documents constitute its “most closely guarded trade secrets” regarding marketing operations, developed at substantial cost. The company strictly prohibits inputting sensitive data into unauthorized AI platforms like personal ChatGPT accounts, citing its Data Management and AI Policies which mandate a “zero-retention policy” for such data in public AI models.
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