How to build Casino traffic for a brand new site - Journal

[wonderpunter]

I see this question a lot here and quite a few different answers, I will try and update as much as i can though I am very busy at the moment, So the big question we get is how long will it take to build a Casino Site and how long until it's generating revenue?

I have set a target personally of 3 months until it's generating a decent revenue CasinoWhizz was launched around 4 days ago, our plan is to produce 100-200 articles per month to start, currently we are at the foundation stage of setting up which includes the CTA pages. once complete we will start getting a little creative.

So far we have built out a few reviews, setup some social accounts, tweaked speed, added webmaster tools and started sharing socially.

Results after 4 days? not much around 10 organic visits however i expect after two weeks to see around 40-70 visits daily, our target after year one will be at least 30,000 visits monthly.

Initially I will be going the content is king route trying to avoid building back links as much as I can, it will be interesting to see how far we come along using the natural backlinks route that Google advises, if however I am not happy with traffic I may reach out to try and build some safe back links.

So for you newbies or those interested in setting up a new site and looking for a time frame, this will give you a rough idea.

Edit* and any tips from you casino veterans would be greatly appreciated

[martinseomcgarry]

100-200 articles per month for an affiliate casino site screams "content spam" to me!

The content is king strategy has been completely blown our of proportion and is very much misguided. Your content should be worth while without having to spam hundreds of articles. You can rank a website without blogs, as your content is every part of the website, whether its a review page, an about page, a contact page - thats all content. I'd much rather have 20 quality pages that i have absolutely mastered and done everything possible to make them great... rather than spending time writing hundreds of low quality articles.

I'm presently in the process of undoing the thousands of articles that previous SEO's in my position have churned out (I have been newly appointed into my current job for this reason, to fix this problem) and the rankings for our site have dropped significantly over the last 12 months due to mass content.... causing high bounce rates, low time on page signals and lots of exit points for readers!

I can't even imagine what a casino site would look like with hundreds of articles... is there that much to write?

[martinseomcgarry]

Your wonderpunter site casino section looks good and would be an ideal place to drive some traffic to your new casino site? We have a similar situation, we've launched a slots affiliate from new http://www.justslots.com/. We have lots of slots traffic on our Bingo site so have decided to lure traffic from one of sites to the other http://www.whichbingo.co.uk/online-slots-sites/. This is not a backlink exercise it is purely advertising. We have mixed it in with our affiliates and rotate the banners.

This is working really well - and sending all the right signals to Google without having to write articles. We are slowly starting to increase the rankings for our top keywords and haven't written a single blog articles on the site.

[wonderpunter]

Readers - So this thread will also highlight why you should never listen to self proclaimed SEO Experts that repeat what they have learnt from 2009 SEO beginners guide articles

100-200 articles per month for an affiliate casino site screams "content spam" to me!

The content is king strategy has been completely blown our of proportion and is very much misguided. Your content should be worth while without having to spam hundreds of articles. You can rank a website without blogs, as your content is every part of the website, whether its a review page, an about page, a contact page - thats all content. I'd much rather have 20 quality pages that i have absolutely mastered and done everything possible to make them great... rather than spending time writing hundreds of low quality articles.

I'm presently in the process of undoing the thousands of articles that previous SEO's in my position have churned out (I have been newly appointed into my current job for this reason, to fix this problem) and the rankings for our site have dropped significantly over the last 12 months due to mass content.... causing high bounce rates, low time on page signals and lots of exit points for readers!

I can't even imagine what a casino site would look like with hundreds of articles... is there that much to write?

[martinseomcgarry]

Readers - So this thread will also highlight why you should never listen to self proclaimed SEO Experts that repeat what they have learnt from 2009 SEO beginners guide articles

Our Website - Whichbingo - EGR Best Affiliate 2015
Average Traffic 35,000 unique visits per month
400+ trusted bingo brands advertise with us

[wonderpunter]

Our Website - Whichbingo - EGR Best Affiliate 2015
Average Traffic 35,000 unique visits per month
400+ trusted bingo brands advertise with us

Great achievement it's a 13 year old brand you must of been young when you launched? Either way, My tactic for ranking a site in 2016 is what works for me btw visits per month for my main site are 3 times higher than yours. Do you own WhichBingo or are you working at a SEO company that manages it?

[martinseomcgarry]

Great achievement it's a 13 year old brand you must of been young when you launched? Either way, My tactic for ranking a site in 2016 is what works for me btw visits per month for my main site are 3 times higher than yours. Do you own WhichBingo or are you working at a SEO company that manages it?

Directly employed as SEO manager, but i'm not on here to have my personal life and employment status questioned.

And i'd rather have our stats than yours

http://www.similarweb.com/website/wo...r.com#overview
http://www.similarweb.com/website/whichbingo.co.uk

Good luck with your project - i've offered my advice. I implore your stance on taking on SEO without forcing backlinks.

[wonderpunter]

And there you go... a SEO expert just used similar web as a base of comparisons rofl.. how about Alexa or trafficestimate? it says 11% of my traffic is from israel? .. go back to playing SEO manager with newbies and stop hijacking threads with your spam and outdated info

Directly employed as SEO manager, but i'm not on here to have my personal life and employment status questioned.

And i'd rather have our stats than yours

http://www.similarweb.com/website/wo...r.com#overview
http://www.similarweb.com/website/whichbingo.co.uk

Good luck with your project - i've offered my advice. I implore your stance on taking on SEO without forcing backlinks.

What stats? you don't even own a site you are an employee "Intern likely" at a SEO company, you own nothing

[RacingJim]

It'll be interesting to see how the project develops and what traffic you build. Good to see you put it out there, maybe be a bit nicer to Martin I think he was only giving a countering viewpoint, some of which I agree with i.e. daily churning out of articles not necessarily being a good thing dependng on what the quality/value is of each article. As ever though, it aint what you do, it's the way that you do it. Most methods can work if you know what you're doing and add value with your site in the eyes of Google.

[wonderpunter]

It'll be interesting to see how the project develops and what traffic you build. Good to see you put it out there, maybe be a bit nicer to Martin I think he was only giving a countering viewpoint, some of which I agree with i.e. daily churning out of articles not necessarily being a good thing dependng on what the quality/value is of each article. As ever though, it aint what you do, it's the way that you do it. Most methods can work if you know what you're doing and add value with your site in the eyes of Google.

We wont be churning articles lol.. it was something he assumed, I actually employ full time writers from 1st world countries.. yeah apologies to Martin, I'm sure your intentions were good.. I just felt the thread was being hijacked for self promotion, it's a journal more for the newbies and also for myself to actually document how long it takes to reach my target, whilst also testing the Google content guidelines on a massively saturated subject.

On the way there will be many adjustments to see what works.

So here is some starting stats from the previous 4 days up up until now.. starting out i dont mind showing certain keywords, ranking stats but as i progress it will be kept for my own benefit.

Webmaster Tools

Initially it was only showing 9 pages submitted up until today, it shows 44 submitted and 5 pages indexed.. althought the "Site:" command on google shows most pages indexed, and webmaster tools usually takes a few days to update.

Impressions:

Today'supdate shows 156 impressions, with average position at 296, every keyword is 100% lucrative, though there are a few keywords sitting at 17-37 which for me and what im targeting is pretty decent. however the site is new so it may not stick and i expect a lot of fluctuation

Bing Toolbox

Sloow.. nothing index no stats showing.. typical bing

[martinseomcgarry]

It'll be interesting to see how the project develops and what traffic you build. Good to see you put it out there, maybe be a bit nicer to Martin I think he was only giving a countering viewpoint, some of which I agree with i.e. daily churning out of articles not necessarily being a good thing dependng on what the quality/value is of each article. As ever though, it aint what you do, it's the way that you do it. Most methods can work if you know what you're doing and add value with your site in the eyes of Google.

I did go in a bit heavy on the criticism and in hindsight I shouldn't have used the term 'Content Spam' in my reply - My bad! Wonderpunter is a good site and I only hope the new venture takes off for him - we live in world where backlinkers STILL force there way to the top and it will be a breath of fresh air to see a gambling site rise up without having to employ risky tactics.

All the best wonderpunter - peace!

[potentialeight]

This type of mentality with a hyper-focus on quality is something that really resonates with me on a personal, philosophical level. It seems like Google has just been getting better and better each year and figuring out what high-quality content is and isn't, and I think that people who focus on quality will be rewarded more and more over the years as their algorithm gets more and more accurate.

[JackTenSuited]

It's pretty ridiuclous to criticise you for wanting to churn out lots of content. If it's high quality then that will only help. Not to mention the chance of repeat visitors after seeing you site is actually active.

[Aidan90]

Great idea wonderpunter, look forward to checking back and seeing your progress in a few weeks!

[wonderpunter]

It's pretty ridiuclous to criticise you for wanting to churn out lots of content. If it's high quality then that will only help. Not to mention the chance of repeat visitors after seeing you site is actually active.

My point exactly, I am not going down the route which many have taken on building a 20 page site full of tables and bonuses + 1000 casinos, it's going to be something that brings a large amount of visitors based on unique different content, it's the only way i can do it via natural link building. every day there is something new to write about it all depends on how creative you are. either way we will see in this journal and will give an insight on to common questions asked here and more importantly proof on whether it works or not.

[MMM]

Looking forward to see how it goes. 30,000 visitors within a year seems like a tough target. Hope you will make it.

Launched a new site as well few days back, so will have something to compare. If i get 50% of your yearly goal - will be pleased.

P.S. Exactly the same with Google vs Bing. Amazing, how slow they work - their search became completely irrelevant. Have no idea how someone can use it.

[MMM]

Sorry for multiple posts.

First, from knowing Wonderpunter a bit from the forum, I am sure the content will be high quality, therefore I doubt it can be anything but beneficial. The fact that most casino sites, including mine, post only few articles per week is not a positive example, but actually additional advantage for Wpunter.

Last, this should be a great thread, interesting and mutually productive, so let's keep it positive and not turn it into who has bigger...

[thebookiesoffers]

good luck, I like the look of it

[sweetbet]

Casino Whizz is an impressive looking site and I'm sure it will do very well with WonderPunter at the helm.

[Gambleri]

Initially I will be going the content is king route trying to avoid building back links as much as I can, it will be interesting to see how far we come along using the natural backlinks route that Google advises, if however I am not happy with traffic I may reach out to try and build some safe back links.

Looking forward to seeing how your project progresses.

A couple of questions, though, regarding the quote above:

1) Why are you trying to avoid building backlinks as much as you can? Does the "Content Is King" approach prohibit such behaviour?

2) What type of links are the "safe backlinks" that you may reach out for? Does this mean you intend to ask for links? To buy them? Or what?