Free WP plugin for affiliate redirects — links survive even when your site goes down

[Franky]

Hey everyone,
I built a WordPress plugin for managing affiliate link redirects and wanted to share it here. It came out of my own frustration with existing solutions, and I think it solves a real problem for gambling affiliates specifically.

The problem I kept hitting


We all use /go/brand-name redirects to manage affiliate links. The issue: every redirect loads your entire WordPress stack — PHP, database, plugins, theme. That's 200-500ms per redirect on a good day. On a bad day — your host has a hiccup, a plugin update breaks something, WP goes into maintenance mode — and suddenly every single affiliate link on your site is dead. Players clicking your links see a 500 error instead of reaching the casino. Every minute of downtime is lost depositors.
ThirstyAffiliates, Pretty Links, and similar plugins all share this problem: if WordPress is down, your links are down.


How this works differently


Edge Link Router has two modes:
WP-only mode — works like any redirect plugin. You create /go/slugs in admin, set 301/302/307/308 codes, add UTM params. Nothing unusual here.
Edge mode — this is the part I built for myself. When you connect your Cloudflare account (just an API token), the plugin deploys a Worker script to Cloudflare's edge. Your redirect rules are snapshotted and pushed to 300+ Cloudflare data centers worldwide.
What this means: when someone clicks your /go/pokerstars link, Cloudflare handles the redirect in under 5ms, at the edge, before the request ever reaches your server. WordPress doesn't load. PHP doesn't execute. The database isn't touched.
And the key part: if your WordPress site goes down completely — server crash, failed update, hosting issue, DDoS — your affiliate links keep working. The redirect rules live on Cloudflare's edge independently. Players still reach the casino. You still get credited.
If Cloudflare itself has an issue (rare, but possible), the plugin fails open — requests fall through to WordPress as normal.

Other features

• UTM auto-append per link (source, medium, campaign)
• Query passthrough to target URL
• CSV import/export — migrate link inventories between sites
• 404 catch-all redirect
• Aggregated click stats only (daily totals, no PII, no cookies, zero GDPR headaches)
• Open source, on the WordPress plugin directory → Edge Link Router

Built for my own use, happy to adapt
I'm actively developing this and can ship updates fast. If there's something the gambling affiliate workflow specifically needs that's missing — drop it here, I'll see what I can do.