I saw this morning that iGaming Business had posted a link to a Calvin Ayre video, which poses the question "What does the future hold for the online gambling affiliate industry?". Quite a pertinent question for everyone on these boards I am sure you will agree. [view video here]
So, I wanted to get everyone's views on this. Where do you see our industry and 3,5 or even 10 years time?
To add my two pence (cents for you Americans), I see the industry a little less crowded than it is right now. Or at least, that's what I am hoping for. Right now there are so many new programmes launching that it is difficult for most to keep up - certainly me. I think to use an old cliché, the cream will rise to the top and the best programmes will display their longevity in this industry by seeing off the many rogue operators out there.
I also think mobile will have a big say in how things pan out. Right now, the buzz word is most definitely mobile. Everyone is scrapping to their iPhone, iPad and Android apps out there but I don't really see the marketing and promotion of these apps being fully developed yet. The next few years will see mobile marketing strategies put in place and evolved over time.
Those are my humble opinions, rightly or wrongly. What are yours?