Results 1 to 18 of 18
  1. #1
    gillies8888 is offline Private Member
    Join Date
    July 2013
    Location
    England
    Posts
    245
    Thanks
    14
    Thanked 30 Times in 17 Posts

    Default Gambling commission licence for affiliates

    3 of my advertising streams have flagged up asking me for a gambling licence as of November 1st 2014.

    Does any affilaites have a gambling licence? Are we allowed to apply for one?

    Really confused on this, and has slowed my advertising down.

    any feedback or insights into this?

  2. #2
    LukeC is offline Non-sponsor Affiliate Program
    Join Date
    October 2012
    Location
    Birmingham, UK
    Posts
    495
    Thanks
    48
    Thanked 122 Times in 49 Posts

    Default

    You would only have a license if you are taking bets yourself, which you're not - there's no requirement for affiliates to be licensed and you wouldn't get a license (assuming you are acting as an affiliate rather than providing software to any operators etc). You should tell them that you are an aggregator or sports focused site rather than accepting any bets yourselves, and are only promoting UK licensed operators (if you are advertising to UK based consumers, it is illegal to advertise non UK licensed operators). The advertising sources may want you to prove that the operators you are advertising are whitelisted though, which would be more difficult.

    From a quick glance at your site I don't believe BetButler are UK licensed any more.

  3. The Following 5 Users Say Thank You to LukeC For This Useful Post:

    -Shay- (5 November 2014), justbookies (5 November 2014), Moonlight Cat (5 November 2014), thepogg (7 November 2014), TomPregon (7 November 2014)

  4. #3
    justbookies is offline Private Member
    Join Date
    September 2009
    Posts
    1,285
    Thanks
    521
    Thanked 863 Times in 512 Posts

    Default

    As usual Luke has it dead right, but no surprise these changes have confused companies offering advertising, it doesn't take much.

  5. The Following User Says Thank You to justbookies For This Useful Post:

    -Shay- (5 November 2014)

  6. #4
    TomPregon's Avatar
    TomPregon is offline Public Member
    Join Date
    November 2014
    Location
    UK
    Posts
    56
    Thanks
    10
    Thanked 21 Times in 16 Posts

    Default

    I dread the day we would have to have licenses for being an affiliate.

  7. #5
    Gamer's Avatar
    Gamer is offline Public Member
    Join Date
    August 2014
    Posts
    438
    Thanks
    78
    Thanked 198 Times in 132 Posts

    Default

    Some countries are crazy with gambling over-regulations.
    They are afraid that the whole population will sell everything and going to gamble their own lifes.
    This is ridiculous.
    Do you think that hard times are coming for affiliates in our niche?

  8. #6
    justbookies is offline Private Member
    Join Date
    September 2009
    Posts
    1,285
    Thanks
    521
    Thanked 863 Times in 512 Posts

    Default

    Quote Originally Posted by TomPregon View Post
    I dread the day we would have to have licenses for being an affiliate.
    I wouldn't rule it out because it would make the gambling commission a ton of money and that is the only thing they care about.

  9. #7
    thepogg's Avatar
    thepogg is offline Private Member
    Join Date
    August 2011
    Posts
    711
    Blog Entries
    8
    Thanks
    284
    Thanked 620 Times in 303 Posts

    Default

    Quote Originally Posted by PaddyPowerLuke View Post
    The advertising sources may want you to prove that the operators you are advertising are whitelisted though, which would be more difficult.
    It should be relatively straight forward to identify which vendors hold a UKGC license. From what I know it's a stipulation of the license that they state clearly on the site (usually at the bottom) as either text or the 'Gambling Commission' logo that they hold a UK license. Beyond that the source would have to contact the UKGC to confirm. If they're not up for that I think they're probably more effort than they're worth....
    Casino Reviews, Casino Complaints, Terms and Conditions Monitoring and the biggest Slots RTP resource on the web -
    thepogg.com - POGGWebmasters.com

    ThePOGG Auditing Service

    "I've got nothing left, It's kind of wonderful, 'Cause there's nothing they can take away"

    Broken Bells

  10. #8
    justbookies is offline Private Member
    Join Date
    September 2009
    Posts
    1,285
    Thanks
    521
    Thanked 863 Times in 512 Posts

    Default

    Quote Originally Posted by thepogg View Post
    Beyond that the source would have to contact the UKGC to confirm.
    It used to be that all firms with a license were listed on the gambling commission website. I'd be surprised if that wasn't still the case.

  11. The Following User Says Thank You to justbookies For This Useful Post:

    thepogg (8 November 2014)

  12. #9
    thepogg's Avatar
    thepogg is offline Private Member
    Join Date
    August 2011
    Posts
    711
    Blog Entries
    8
    Thanks
    284
    Thanked 620 Times in 303 Posts

    Default

    Quote Originally Posted by justbookies View Post
    It used to be that all firms with a license were listed on the gambling commission website. I'd be surprised if that wasn't still the case.
    Good point - I'll have a rake and see what I can find over the weekend. If nothing I've got a contact at the UKGC that may be able to provide the link.
    Casino Reviews, Casino Complaints, Terms and Conditions Monitoring and the biggest Slots RTP resource on the web -
    thepogg.com - POGGWebmasters.com

    ThePOGG Auditing Service

    "I've got nothing left, It's kind of wonderful, 'Cause there's nothing they can take away"

    Broken Bells

  13. #10
    TheGooner's Avatar
    TheGooner is offline Private Member
    Join Date
    March 2007
    Location
    New Zealand
    Posts
    4,264
    Thanks
    1,952
    Thanked 4,213 Times in 2,005 Posts

  14. The Following 5 Users Say Thank You to TheGooner For This Useful Post:

    -Shay- (8 November 2014), thepogg (8 November 2014), TomPregon (9 November 2014), universal4 (8 November 2014)

  15. #11
    Casinorep's Avatar
    Casinorep is offline Public Member
    Join Date
    November 2002
    Posts
    941
    Thanks
    147
    Thanked 268 Times in 202 Posts

    Default

    Only ones who required a gambling license from me were the New Jersey casinos...

  16. #12
    TomPregon's Avatar
    TomPregon is offline Public Member
    Join Date
    November 2014
    Location
    UK
    Posts
    56
    Thanks
    10
    Thanked 21 Times in 16 Posts

    Default

    Quote Originally Posted by TheGooner View Post
    https://secure.gamblingcommission.go.../PRSearch.aspx

    Type in the licensee name or trading name and it provides a list.
    That's Awesome. I went over and noticed that by not adding anything and hitting search, I got 2972 matches. The whole list I assume. Simply download it and see. Might hopefully come in handy for some.
    Online Video Poker: Play Single Hand Video Poker, 3 Hand Video Poker, 10 Hand Video Poker, or 52 Hand Video Poker. Today's top video poker games: Deuces Wild - Double Jackpot - Bonus Deuces Wild - Aces and Eights - Double Double Jackpot - For free or play real money video poker

  17. The Following User Says Thank You to TomPregon For This Useful Post:

    -Shay- (9 November 2014)

  18. #13
    Casino Online Rating's Avatar
    Casino Online Rating is offline Private Member
    Join Date
    March 2014
    Posts
    322
    Thanks
    85
    Thanked 115 Times in 86 Posts

    Default

    Quote Originally Posted by Casinorep View Post
    Only ones who required a gambling license from me were the New Jersey casinos...
    Yup, when it comes to New Jersey, affiliates are indeed required to have a licence.

  19. #14
    LukeC is offline Non-sponsor Affiliate Program
    Join Date
    October 2012
    Location
    Birmingham, UK
    Posts
    495
    Thanks
    48
    Thanked 122 Times in 49 Posts

    Default

    Quote Originally Posted by thepogg View Post
    It should be relatively straight forward to identify which vendors hold a UKGC license. From what I know it's a stipulation of the license that they state clearly on the site (usually at the bottom) as either text or the 'Gambling Commission' logo that they hold a UK license. Beyond that the source would have to contact the UKGC to confirm. If they're not up for that I think they're probably more effort than they're worth....
    I agree that it should be simple to identify who has a UK license from the Gambling Commission website that TheGooner provided (as nothing prevents an unlicensed operator from lying about it). However I read the initial post as the advertising sources asking for copies of a license, and I have heard of advertising sources wanting copies of operator's licenses before.

  20. #15
    zbrochu is offline New Member
    Join Date
    October 2014
    Posts
    5
    Thanks
    1
    Thanked 1 Time in 1 Post

    Default

    Hi Gillies, any update on this issue? Have you managed to acquire license or convince ad platforms you are only agregator or you had to withdraw marketing activities there?

  21. #16
    gillies8888 is offline Private Member
    Join Date
    July 2013
    Location
    England
    Posts
    245
    Thanks
    14
    Thanked 30 Times in 17 Posts

    Default

    Working on some bits now, but will not know for a couple of weeks. It's a waiting game right now.

  22. #17
    Celebrationbird is offline Restricted Account
    Join Date
    July 2015
    Location
    Malta
    Posts
    118
    Thanks
    7
    Thanked 18 Times in 14 Posts

    Default

    Hey!

    Where does it say that it's illegal for non licensed affiliates to advertise non licensed operators to UK customers?

    I guess it's illegal in the UK right?

    So if neither the affiliate nor the operator, nor google is in the UK. What then?

    Anyone?

  23. #18
    Celebrationbird is offline Restricted Account
    Join Date
    July 2015
    Location
    Malta
    Posts
    118
    Thanks
    7
    Thanked 18 Times in 14 Posts

    Default

    Quote Originally Posted by LukeC View Post
    You would only have a license if you are taking bets yourself, which you're not - there's no requirement for affiliates to be licensed and you wouldn't get a license (assuming you are acting as an affiliate rather than providing software to any operators etc). You should tell them that you are an aggregator or sports focused site rather than accepting any bets yourselves, and are only promoting UK licensed operators (if you are advertising to UK based consumers, it is illegal to advertise non UK licensed operators). The advertising sources may want you to prove that the operators you are advertising are whitelisted though, which would be more difficult.

    From a quick glance at your site I don't believe BetButler are UK licensed any more.
    All I find is this:

    https://www.gamblingcommission.gov.u...sing-codes.pdf

    4 The legality of gambling advertising4.1 Gambling operators who are not licensed by the Commission will be acting illegally if theyadvertise to consumers in Great Britain or provide them with remote gambling facilities. Ifillegal advertising occurs, the Commission will take action and may seek to prosecute. 1

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •