we obviously choose only programs where you own an account.
for example, you own only 2 accounts, 888 and LeoVegas.
888 accept DE,UK and FI
LeoVegas accept DE, UK and FR
both has Gonzo Quests on their list of games. FR play will redirected to LeoVegas while FI to 888. what happen with DE and UK? currently its random. but we're working on two more options:
a. setting up a default brand, the algorithm will always prefer this brand when its on the lists
b. performance based redirecting. if UK conversion is better on LeoVega will move UK to LeoVegas and DE to 888
c. what we call LostClicks - with
SEO sometimes we get traffic from none target countries, so what happend when Japaneses player is clicking on 'Play Now' but you don't have an account with Japaneses brand? we redirect the player to one of our accounts that can convert Japaneses traffic and we do revenue share on this player. not all affiliates love this, so it's turned off by default.