The GGL says it has closely monitored the change in recent weeks, and CEO Ronald Benter said the updated policy “shows clear effectiveness from our perspective.”
“We will continue to monitor developments and remain in dialogue with Google to achieve additional restrictions on advertising opportunities for illegal gambling providers,” he said.
The GGL said restricting advertising opportunities for those using search engine optimisation techniques is another key area to focus on.
“These providers often use optimisation strategies such as intensive link marketing or manipulation of search engine rankings to maintain visibility in Google’s organic search results,” the regulator said.