Germany sees drop in unlicensed gambling ads after Google update

[The Buzz]

The head of Germany's gambling regulatory body has expressed confidence that their recent collaboration with Google to curb illicit gambling advertising is yielding positive results.

According to Germany’s Joint Gambling Authority (GGL), unauthorized advertisements for gambling services on Google Ads are diminishing following the implementation of stricter advertising guidelines in September, which permit only licensed operators and intermediaries to utilize the platform.

From iNTERGAMING:

The GGL says it has closely monitored the change in recent weeks, and CEO Ronald Benter said the updated policy “shows clear effectiveness from our perspective.”

“We will continue to monitor developments and remain in dialogue with Google to achieve additional restrictions on advertising opportunities for illegal gambling providers,” he said.

The GGL said restricting advertising opportunities for those using search engine optimisation techniques is another key area to focus on.
“These providers often use optimisation strategies such as intensive link marketing or manipulation of search engine rankings to maintain visibility in Google’s organic search results,” the regulator said.

Read more here: https://www.intergameonline.com/igam...ambling-market

[Jonas Waltenberg]

The GGL has also stated they will limit ads for illegal providers, especially when it comes to seo.
They have also long been taking action against streamers and banned gambling advertising via online live streamers based abroad who behave contrary to the law in Germany.

[osusume-casono]

That's very interesting.I wonder how it will turn out in Japan.