Why PPC Is a Game-Changer for Betting
PPC (Pay-Per-Click) means you only pay when someone clicks on your ad. Not for impressions. Not for leads. Just actual clicks. In affiliate marketing — especially in the betting vertical — more and more media buyers are shifting from classic CPA and RevShare to PPC. There are a few key reasons:
Precise targeting
With Google Ads, you can reach users based on high-intent search queries and niche interests. This means you're bringing in traffic that’s already warmed up and ready to convert.
Smart budgeting
Compared to other traffic sources, PPC lets you acquire relevant clicks at relatively low costs. Thanks to flexible campaign settings, you can target the right segments while filtering out irrelevant traffic — and save your ad spend.
Quick launch
No long review times — you can go live in just 1-2 days. And traffic starts flowing immediately. According to EcomRevenueMax, up to 65% of search queries end in an ad click and a purchase.
Full transparency & control
You can control bids, schedules, GEOs, devices, demographics — everything. Set it up once and see exactly where your money goes. Impressions, clicks, conversions: PPC gives you full visibility. It’s easy to optimize campaigns and scale winning combos.
PPC + SEO =
PPC works great alongside SEO — helping your site climb in organic rankings. One boosts the other, resulting in more reach and faster trust-building with users.
❗️And that’s just the beginning. The key to success with PPC is the right strategy. Don’t want to waste time testing blindly? Join 888STARZ Partners — we’ve already found high-converting funnels for betting traffic, and our managers share proven strategies with active affiliates for free.
Want more tips, examples, and a full step-by-step guide? Check out our full article: How to Make Money on Betting with PPC -- https://888starz.partners/blog/how-t...ate-marketing/
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